Most organizations treat experimentation as a project-level activity — a test here, a campaign tweak there — but that approach has limits. What really moves the needle is building experimentation into a form of Digital Intelligence, where every test feeds a growing body of organizational know-how instead of fading into forgotten decks and one-off learnings. Capturing and scaling that intelligence ensures it compounds over time, rather than decaying. In many ways, this onboarding of intelligence is the first step toward an agent-powered future, where systems can not only execute but also learn, recommend, and act with the accumulated wisdom of the enterprise.
HomeDepot operations before was a chaos surrounded around ad-hoc processes and business and IT roles and responsibilities were not well defined. Any Experimentation improvements needed a rework of the supply chain to begin with any transformation.
With Adobe Workfront HomeDepot has now structured the workflow setup for a scalable model. At Adobe Summit 2025, The Home Depot showcased how it is putting this vision into practice by rethinking experimentation at scale. The company addressed a challenge familiar to many large retailers: balancing speed with rigor. By embracing automation to auto-create tests, Home Depot reduced setup friction and allowed business users — not only data scientists — to run experiments with confidence. This shift accelerated insights and helped deliver more relevant customer experiences. The message was clear: experimentation is no longer confined to specialists; it’s becoming a core capability across the enterprise.
HomeDepot has integrated Workfront as the orchestration and intake engine and coupled it with Target via Fusion to automate test creation, deployment, and measurement across business units. The result: Home Depot has reduced deployment effort by over 60% and dramatically expanded their test velocity while enforcing guardrails and standardization.
The story resonated because it combined practical ROI with a broader culture shift. By lowering the barrier to testing, Home Depot turned hypothesis validation into a shared responsibility across teams. The payoff was not only in the volume of experiments but in the quality of decisions and measurable lifts in customer engagement. For audiences in Japan, where quality and efficiency are deeply valued, this case study underscored a universal truth: empowering people with the right tools creates momentum that no top-down directive can match.