Today, the Group is a family of eight premium beauty brands and two innovative, high-tech start-ups. Synergistic, and with inspiring and captivating brand stories, all share ingenuity, creativity and entrepreneurial vision.
1976
2008
2012
L'Occitane en Provence
Natural beauty brand
Holistic and lifestyle
Produced in France
Melvita
100% organic products Certified ECOCERT
Clean beauty
Erbrorian
Strong focus on empowering people to rediscover their skin
2013
2018
2019
L'Occitane Au Bresil
Brazilian ingredients
and cultural richness
Produced in Brazil
Limelife
Make-up and
skincare products
Designed in the US
ELEMIS
Pro-Skincare
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naturals in sublime tex
2021
2024
Sol de Janeiro
Brazilian-inspired premium body care celebrating
body-positive joy
Dr. Vranjes
A renowned fragrance house embodies the perfect balance between roots and innovation.
OBRATORI (2018)
An innovative venture studio that invests in start-ups, encouraging entrepreneurs to create new products, technologies and services.
DUOLAB (2020)
Beauty tech start-up with a ground-breaking personalized beauty solution using AI technology, a skin diagnosis app and an intelligent blending device.