Augmented Reality Market Research Report

Augmented Reality Market:

Growth opportunities in the Augmented Reality Market look promising over the next six years. This is mainly due to the increasing adoption of handheld and wearable devices, ongoing technological advancements, and the growing demand for remote assistance.

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Augmented Reality Market Dynamics (including market size, share, trends, forecast, growth, forecast, and industry analysis)

Key Drivers

One of the most crucial drivers supplementing the growth of the global augmented reality market includes their surging requisite in the healthcare industry. The AR executes an important role in the healthcare sector and provides a virtual view of a patient, allowing the surgeon to determine the health condition and perform minimally infectious medicaments. In addition, their implementation improves fitness and helps in teaching complex subjects to medical students. Moreover, the augmenting demand for distant supervision and merger with enterprises that serve in the optimization and management of workflow further strengthens the augmented reality market size. Companies are increasingly exerting Augmented Reality (AR) based apps for tracing, identifying, and resolving the technical problems and charges, including manufacturing and repairing production lines.

Furthermore, the accelerating penetration of smart glasses and smartphones will stimulate the employment of mobile AR technology to provide better experiences. Enormous organizations are emphasizing on introducing innovations in technology to impart a personalized and interactive experience to customers. Hennes & Mauritz AB's brand Monki, in June 2018, acquired the technology to proffer a 3D experience to its customers with the help of smartphones while presenting garments on the online platform. Also, it facilitates the transformation of indoor navigation. For example, MobiDev elucidated indoor navigation through its ARcore platform by the construction of the supreme route to the user's desired destination and illustrating it on mobile devices.

Applications Segment Drivers

Based on the application, healthcare is projected to witness a higher CAGR during the forecast period. This is primarily attributed to their rising endorsement in vein, surgical visualization, and medical training, and education. On the other hand, the enterprise (manufacturing) is expected to lead the market during the forecast period. This is mainly because it enables the industries to ensure efficient operations by the quick identification of glitches and keeps all the processes going, and minimizes the manufacturing downtime.

Augmented Reality Market’s leading Manufacturers:

· Google LLC

· PTC

· Lenovo

· Vuzix Corporation

· Magic Leap, Inc.

· Microsoft Corporation

· Seiko Epson Corporation

· Wikitude GmbH

· DAQRI

· Zugara

Augmented Reality Market Segmentation:

Segmentation by Offering

· Hardware

· Software

Segmentation by Device Type

· Head-Mounted Displays

· Head-up Displays

Segmentation by Type

· Marker-based Augmented Reality

· Marker-less Augmented Reality

· Anchor-based Augmented Reality

Segmentation by Application

· Consumer

· Commercial

· Enterprise

· Healthcare

· Aerospace & Defence

· Energy

· Automotive

· Others

Segmentation by Region:

· North America

o United States of America

o Canada

· Asia Pacific

o China

o Japan

o India

o Rest of APAC

· Europe

o United Kingdom

o Germany

o France

o Spain

o Rest of Europe

· RoW

o Brazil

o South Africa

o Saudi Arabia

o UAE

o Rest of the world (remaining countries of the LAMEA region)

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