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Anti-Counterfeiting Packaging Market
Anti-Counterfeiting Packaging Market
The global anti-counterfeiting packaging market size is projected to exhibit a CAGR of 7.8% during the forecast period. Growing governmental norms and rising demand for new products is projected to encourage the anti-counterfeiting packaging market growth.
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Anti-Counterfeiting Packaging Market Dynamics
The augmenting consciousness among individuals concerned with the negative impacts of unprincipled goods, as well as the surging apprehension towards brand suspension, have energized the growth of the global anti-counterfeit packaging market. In addition, the intensified government norms and emphasis on the annihilation of fake goods are stimulating market growth. For example, the implementation of rules such as the United States Anti-counterfeiting Trade Agreement (ACTA), marshaling and labeling norms by the European Union Commission is paving the way for market growth. Besides this, the growing demand for anti-counterfeiting solutions from different industrial verticals, including food & beverages, cosmetics, and pharmaceutical, because of the aggravating accessibility of artificial and fabricated products will further complement the market growth.
On the other hand, the inflated setup cost and excessive research and development investment is hindering the market growth. Also, insufficient recognition for validating food items and pharmaceutical products among consumers in emerging and underdeveloped nations will further curb the Anti Counterfeit Packaging Market Size.
Technology Segment Drivers
By technology, the covert segment is anticipated to witness a significant CAGR in the market vert e forecast period. This is attributed to the growing demand of covert packaging solutions that includes safety labels and invisible printing from several end user segments which include, clothing & apparels, pharmaceutical, and food industry. Moreover, as per the Anti Counterfeit Packaging market report, covert solution provides several benefits such as safe packaging at a cost-efficient price, inconspicuousness to the naked eye, complication in copying without specific knowledge, and easy application, which will further contribute to the market growth.
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