Marketing and Audience Engagement
Marketing and Audience Engagement
During my junior and senior years, I managed various Instagram accounts, including my personal account, The Wolf Howl account, and the Swim and Dive page, with the goal of increasing their visibility. Through this experience, I gained valuable insights into the significance of advertising products or events while crafting visually appealing graphics to attract and engage the audience.
During my junior year, I managed the Instagram page for The Wolf Howl Newspaper (@chs.wolfhowl), creating new content to promote our products. Although I haven’t been fully responsible for the account this year, I’ve been assisting in content creation. If someone lacks the time to create a post or caption, I step in to take on the responsibility. The statistics above show the increase in followers and views from August to December 2025. Additionally, I’ve ensured that the feed maintains a consistent look and feel, as seen in the last photo.
During my senior year, I was selected to take over the Swim and Dive Instagram account (@chsswim_dive_25). This was my first opportunity to have complete control over the content I could post. I gained valuable insights as I was responsible for creating a posting schedule and updates for all the activities happening during the season. My objective was to establish a consistent color theme and produce engaging content that resonated with the broader audience beyond the team members. Based on the statistics collected during the season, I believe I achieved my goal.
For the past two years, I’ve been running my own photography account on Instagram (@kiley.jphotography) to showcase the photos I’ve taken over the years. Unfortunately, I haven’t been able to post as frequently as I’d like due to my various commitments. However, I’m proud of the progress I’ve made in gaining followers and covering a diverse range of people.