台以商會。初次發佈於2025年8月。本文內容在人工智慧的協助參與下撰寫完成。非商業使用。
1. Psychologist Alfred Adler once said, “All problems are interpersonal relationship problems.”
In his view, happiness rests on three pillars:
Separation of tasks
Trust in others
Contributing oneself The first two are personal practices.
The third—contribution—often requires a solid community and structure to make it real.
2. Case in point: Kibbutz Yizre’el in Israel
Once a socialist-style collective, Kibbutz Yizre’el faced a financial crisis in the 1980s during Israel’s wave of market liberalization.
Instead of dissolving, they restructured—creating a holding company that owns stakes in multiple businesses, the most famous being Maytronics (TLV: MTRN), a global leader in robotic pool cleaners.
Through this structure, Kibbutz Yizre’el became the company's largest shareholder, holding over 50%.
3. Their partnership goes beyond ownership (according to the company's 2023 Annual Report and 2024 ESG Report)
Kibbutz leases land to the company and provides basic infrastructure for its headquarters and factories.
Lease areas have expanded over the years, including a new corporate campus.
Located in a designated industrial zone, the company enjoys tax benefits.
Property insurance beneficiaries include the Kibbutz itself.
Out of 7 board members, 5 are from the Kibbutz, including the holding company’s CEO and senior community leaders.
A labor contract secures about 39 positions for Kibbutz members or candidates, with salaries distributed through the community system.
The company issues phantom warrants and options to the Kibbutz and members—e.g., in 2023, the Kibbutz exercised 20,000 phantom warrants, earning about NIS 329,000.
4. The outcomes are equally remarkable:
Ta’asokon Program: Near-retirement members rejoin the workforce in flexible roles provided by the company.
Company strategy is naturally tied to community well-being—social responsibility (the “S” in ESG) becomes part of daily operations.
Older members retain dignity and purpose, embodying Adler’s idea of “contribution” as a lived reality.
5. Conclusion
This is a self-sustaining ecosystem of capital, land, governance, labor, and returns. Adler’s vision of happiness isn’t just a theory here—it’s built into the system.
The real question this story raises is: When communities and companies intertwine this deeply, what kind of future could we create together?
Note 1: This video was developed with the assistance of AI tools. For non-commercial use only.
Note 2: The information presented is based on Maytronics' 2023 Periodic Report and 2024 ESG Report. The board members mentioned at 2:06 do not include external directors.