Skills:
To effectively manage my company's sports and marketing partnerships, my daily tasks include, but are not limited to, project management, drafting event and activation proposals, collaborating with business development coordinators, handling account management, and conducting data analysis. Further, I seek to understand how certain assets of our partnerships earn media value and brand awareness, create business development opportunities, and overall generate a return on our investment. Activations of partnerships range from joint charity ventures to our name and logo on the hockey rink, pictured above. Some more photos of the prominent signage gained from these partnerships is shown in the image carousel below.