Reimagining Insights
Experience Engineering's Lou Carbone and JourneySpark's Matt Egol bring us a series of blogs on reimagining how your company can leverage insights to drive value from its CX investments
Reimagining Experience Management
In the first blog of the series, Lou and Matt explore the modern experience management practices that are vestiges of the Industrial Age
Branding, Yesterday, Today, and Tomorrow
Lou and Matt trace the evolution of branding over four millennia and discuss narrowing the "brand canyon"
Create more emotionally engaging experiences that are congruent with your brand strategy
Lou and Matt write about focusing on unconscious thought instead of rational thought, and how it enhances your ability to provide exceptional experiences
Moving from data collection to knowledge to wisdom
Lou and Matt write about more modern approaches to CX listening that are key to making the shift to becoming a more Adaptive Enterprise