Marketing

MARKETING EXPLORATION (811000)

Grade  9 Credit  one

Explore the world of marketing to understand its importance in today’s society. Students will develop skills related to interpersonal communication, self-presentation, economics, marketing, sales, employability, career discovery, promotion, and ethical decision-making—all essential skills in any career. Contextual instruction and student participation in co-curricular career and technical student organization (DECA) activities will develop leadership, interpersonal, and career skills. High-quality work-based learning (HQWBL) will provide experiential learning opportunities related to students' career goals and/or interests, integrated with instruction, and performed in partnership with local businesses and organizations.

MARKETING 1 (812000)

Grades  10, 11, 12 Credit  one

Students will learn how products are developed, branded, and sold. They will analyze industry trends and gain hands-on experience in the marketing of goods, services, and ideas and be prepared for success in postsecondary education and employment. Topics include professionalism in the workplace, product planning and positioning, promotion, pricing, selling, economic issues, and changes in the marketplace. Contextual instruction and student participation in co-curricular career and technical student organization (DECA) activities will develop leadership, interpersonal, and career skills. High-quality work-based learning (HQWBL) will provide experiential learning opportunities related to students' career goals and/or interests, integrated with instruction, and performed in partnership with local businesses and organizations.

SPORTS AND ENTERTAINMENT MARKETING (817500)

Grades  10, 11, 12 Credit  one

This course helps students develop a thorough understanding of fundamental marketing concepts and theories as they relate to the sports, entertainment, and recreation industries. Students will investigate the components of branding, sponsorships and endorsements, as well as promotion plans needed for sports, entertainment and recreation events. The course also supports career development skills and explores career options. Academic skills (mathematics, science, English, and history/social science) related to the content are a part of this course. Classroom instruction will be reinforced through the use of outside lectures, case studies, and field trip experiences. DECA, the co-curricular student organization, offers opportunities in leadership, community, and competitive events. Internship opportunities are available for this course. Students combine classroom instruction and supervised on-the-job training in an approved position with continuing supervision throughout the school year.

NEW: SOCIAL MEDIA MARKETING (812500) 

Grades  10, 11, 12 Credit  one

Social Media Marketing introduces students to digital and social media marketing. Students explore principles, strategies, tools, and tactics related to consumers, branding, advertising, and promotions. Students explore how success is measured in a digital and social media marketing campaign. This course emphasizes ethics, laws, and security. Students also investigate business and marketing plans, as well as careers in digital and social media marketing. This course reinforces mathematics, science, English, and history and social science Standards of Learning. Contextual instruction and student participation in co-curricular career and technical student organization (CTSO) activities will develop leadership, interpersonal, and career skills. High-quality work-based learning (HQWBL) will provide experiential learning opportunities related to students' career goals and/or interests, integrated with instruction, and performed in partnership with local businesses and organizations.

ENTREPRENEURSHIP 1 DUAL ENROLLMENT (9093DE)

Grades  11-12 Credit  one/weighted +1

This course introduces students to the exciting world of creating, owning, and launching their own business. Students will learn concepts and techniques for planning an entrepreneurial venture, using design thinking and business model development. Students will learn about financial statements, marketing principles, sales and customer service, and basic economic principles for successful operation. Contextual instruction and student participation in co-curricular career and technical student organization (DECA) activities will develop leadership, interpersonal, and career skills. High-quality work-based learning (HQWBL) will provide experiential learning opportunities related to students' career goals and/or interests, integrated with instruction, and performed in partnership with local businesses and organizations.

To enroll in this course, students must meet the college admission criteria. For more information about dual enrollment courses, visit www.fcps.edu/academics/high-school-academics-9-12/advanced-academics/dual-enrollment.

ENTREPRENEURSHIP 2 DUAL ENROLLMENT (9094DE)

Grade  12 Credit  one/weighted +1 Prerequisite E-ship 1 or E-ship 1/DE

This course is designed for students who wish to concentrate on advanced strategies for entrepreneurship, building upon concepts introduced in Entrepreneurship (9093). The focus of the course is on development of a business plan and small business management. Students will establish, market, and maintain a business. Contextual instruction and student participation in co-curricular career and technical student organization (DECA) activities will develop leadership, interpersonal, and career skills. High-quality work-based learning (HQWBL) will provide experiential learning opportunities related to students' career goals and/or interests, integrated with instruction, and performed in partnership with local businesses and organizations.

To enroll in this course, students must meet the college admission criteria. For more information about dual enrollment courses, visit www.fcps.edu/academics/high-school-academics-9-12/advanced-academics/dual-enrollment.

INTERNSHIP (984200)  FORMERLY: MARKETING CO-OP

Grades  9, 10, 11, 12 Credit  one Corequisite Any higher level Marketing class

Internship is a Work-Based Learning experience that places the student in a real workplace environment to develop and practice career-related knowledge and bring together skills and knowledge for a specific career field related to the student’s career interests, abilities, and goals. Internships may be paid or unpaid. Meaningful and authentic connections are made to classroom learning and accompanied by structured reflection activities. Students participating in internships are guided by a formal, written training plan that defines specific academic and workplace skills to be mastered. Credit for internship experiences during the school year should be based upon the student’s successful completion of the course and continuous, satisfactory employment throughout the school year. Students should achieve a minimum of 280 hours for the school year (70 hours per quarter).