6:30 PM to 9:00 PM -Welcome Reception (The Alpenglow Room)


6:45 AM – Breakfast (Primrose A)

7:15 AM to 9:30 AM – Presentations (Primrose A)

Turning Off the Lights: Consumers’ Environmental Efforts Depend on Visible Efforts of Firms, Brent McFerran

Attention, Attitudes, and Action: When and Why Incidental Fear Increases Consumer Choice, Andrea C. Morales

Workfare for Welfare: Wellbeing and Consumption Among Kenya’s Urban Poor, Syon Bhanot

Duration Sensitivity of Key Moments, Gal Zauberman

4:00 PM – Afternoon snacks (Primrose A)

4:15 PM to 7:15 PM – Presentations (Primrose A)

Is Top 10 Better than Top 10%?: How Different Rank Claim Formats Cause Preference Reversals, Mathew S. Isaac

The repeated secretary problem, the repeated secretary problem, Dan Goldstein

The Urgency Bias, Meng Zhu

We’ll Always Have Paris (Though We May Not Think of It): Consumers Overestimate How Often They Will Remember or Discuss Past Experiences, Tom Meyvis

Betting Your Favorite to Win: Costly Reluctance to Hedge Desired Outcomes, Carey Morewedge

7:30 PM- Dinner (Alpenglow)


6:45 AM – Breakfast (Primrose A)

7:15 AM to 9:30 AM – Presentations (Primrose A)

Attention Drives Emotion: Sequential Search Increases Emotional Intensity of Attended Objects, Leaf Van Boven

Inaction Traps in Consumer Response to Product Malfunctions, Gerald Häubl

Welfare Effects of Home Automation Technology with Dynamic Pricing, Wesley R. Hartmann

When Product Assortment Leads to Choice Overload?, Alex Chernev

4:00 PM – Afternoon snacks (Primrose A)

4:15 PM to 7:15 PM – Presentations (Primrose A)

Increasing the Usefulness of Forecasts by Eliciting and Modeling Continuous Probability Distributions, Don A. Moore

Rigidity of Morality Judgments, Joachim Vosgerau

The Ironic Impact of Privacy Policies on Perceived Security and Purchase Interest, Aaron Brough

Clinical Guidelines and Doctor Decision Making, Devin Pope

Divergent Effects of Likes Versus Comments on Self-Disclosure on Social Media: Evidence from Instagram and Experiments, David Gal

7:30 PM- Dinner (Alpenglow)


Rajesh Bagchi, Virginia Tech

Sachin Banker, University of Utah

Syon Bhanot, Swarthmore College

Sabrina Bruyneel, KU Leuven

Darron Billeter, BYU

Keith Botner, Lehigh University

Aaron Brough, Utah State University

Lisa Cavanaugh, University of Southern California

Alexander Chernev, Northwestern University

Darren Dahl, University of British Columbia

Kristin Diehl, University of Southern California

David Gal, University of Illinois at Chicago

Dan Goldstein, Microsoft Research

Wesley R. Hartmann, Stanford University

Gerald Häubl, University of Alberta

Mathew Isaac, Seattle University

Ata Jami, University of Central Florida

Maryam Kouchaki, Northwestern University

Tamara Masters, BYU

Brent McFerran, Simon Fraser University

Tom Meyvis, NYU

Arul Mishra, University of Utah

Himanshu Mishra, University of Utah

Oscar Moreno, Rutgers University

Carey Morewedge, Boston University

Don Moore, UC Berkeley

Andrea Morales, Arizon State University

Devin Pope, University of Chicago

Elizabeth Tenney, University of Utah

Leaf Van Boven, University of Colorado Boulder

Joachim Vosgerau, Bocconi University

Gal Zauberman, University of Pennsylvania

Robert Zeithammer, UCLA

Meng Zhu, Johns Hopkins University