6:30 PM to 9 PM – Welcome Reception (Summit Room)


7:00 AM – Breakfast (Wasatch B)

7:30 AM to 10:00 AM – Presentations (Wasatch B)

“Capturing or changing the way we (never) were? How taking pictures affects experiences and memories of experiences,” Kristin Diehl * (University of Southern California) and Gal Zauberman (The Wharton School)

“Acute Stress Increases Risky Decision Making for Both Gains and Losses,” Joshua Weller* (Idaho State University)

“The Entourage Effect,” Brent McFerran * (University of Michigan)

“The Preference for Moderation Scale,” Aimee Drolet Rossi* (UCLA), Mary Frances Luce (Duke University), Reid Hastie (University of Chicago), Benjamin C. Rossi.

4:30 PM – Afternoon snacks (Wasatch B)

4:30 PM to 7:00 PM – Presentations (Wasatch B)

“Failure to Refinance,” Benjamin J. Keys (University of Chicago), Devin Pope (University of Chicago) and Jaren Pope* (BYU)

“Being Mean to Keep ‘Em Keen: Retail Rejection Increases Aspiring Consumers’ Desire for the Brand,” Darren Dahl* (University of British Columbia)

“Thinking Outside the Euclidean Box: The Riemannian Space and Inter-temporal Decision-making,” Himanshu Mishra*(University of Utah) and Arul Mishra (University of Utah).

7:00 PM – Dinner (Summit Room)


7:00 AM – Breakfast (Wasatch B)

7:30 AM to 10:00 AM – Presentations (Wasatch B)

“Optimistic About Optimism: The Belief That Optimism Improves Performance,” Don A. Moore* (University of California, Berkeley)

“Selfish or selfless? On the signal value of emotion in altruistic behavior,” Deborah A. Small* (The Wharton School)

“Goals and Marathon Runners,” Devin Pope* (University of Chicago) and George Wu (University of Chicago)

“Habit Formation in Children: Evidence from Eating Fruits and Vegetables,”Joe Price* (BYU), George Loewenstein (CMU) and Kevin Volpp (University of Pennsylvania).

4:30 PM – Afternoon snacks (Wasatch B)

4:30 PM to 7:00 PM – Presentations (Wasatch B)

“When Recalling Disrupts Memory: The Role of Construal-Mindset,” Ellie Kyung (Dartmouth College) and Manoj Thomas* (Cornell University)

“When a Reputation for Innovativeness Confers Negative Consequences for Brands,” Jeff Larson* (BYU)

“When Two is Better than One: Resolving Decision Conflict through Diversification,” Aaron Brough* (Utah State University), Andrea Bonezzi (NYU) and Alex Chernev (Northwestern University)

7:00 PM – Dinner (Summit Room)



Darron Billeter, BYU

Aaron Brough, Utah State University

Promothesh Chatterjee, University of Kansas

Darren Dahl, University of British Columbia

Kristin Diehl, University of Southern California

Shyam Gopinath, University of Utah

Jeffrey Larson, BYU

Tamara Masters, BYU

Brent McFerran, University of Michigan

Tom Meyvis, New York University

Arul Mishra, University of Utah

Himanshu Mishra, University of Utah

Don A. Moore, University of California, Berkeley

Dhananjay Nayakankuppam, University of Iowa

Devin Pope, University of Chicago

Jaren Pope, BYU

Joseph Price, BYU

Aimee Drolet Rossi, University of California, LA

Deborah Small, The Wharton School

Manoj Thomas, Cornell University

Gal Zauberman, The Wharton School