6:30 PM to 9 PM – Welcome Reception (Summit Room)


7:00 AM – Breakfast (Wasatch B)

7:30 AM to 10:00 AM – Presentations (Wasatch B)

“Lay Understanding of Observed Probability Distributions: A Test of Economic and Psychological Assumptions,” Daniel G. Goldstein* (Microsoft Research) and David Rothschild (Microsoft Research)

“Psychological Distance in Hedonic Prediction and Consumption: The Surprising Impact of Distant Events,” Tom Meyvis* (NYU) and Jane Ebert (Brandeis University)

“Transparent Packaging and Consumer Purchase Decisions,” Darron Billeter* (BYU), Meng Zhu (Johns Hopkins University) and J. Jeffrey Inman (University of Pittsburgh)

“Too Hot to Handle: Post-decisional Distortion of Attribute Importance in Affectively Charged Tasks,” Raj Raghunathan* (UT Austin)

4:30 PM – Afternoon snacks (Wasatch B)

4:30 PM to 7:00 PM – Presentations (Wasatch B)

“Humorous Complaining,” A. Peter McGraw* (University of Colorado Boulder), Christina Kan (University of Colorado Boulder) and Caleb Warren (Università Commerciale Luigi Bocconi)

“A Behavioral Demonstration of Overconfidence in Declarative Knowledge,” Albert E. Mannes (University of Pennsylvania) and Don A. Moore* (University of California, Berkeley)

“It’s Free, But it’s Not Cheap!,” Joydeep Srivastava* (University of Maryland)

“Defeating Depletion,” Uzma Khan* (Stanford University)

7:00 PM – Dinner (Summit Room)


7:00 AM – Breakfast (Wasatch B)

7:30 AM to 10:00 AM – Presentations (Wasatch B)

“How Experts’ Knowledge Structure Impedes Reliable Judgment of Novice Performance,” Jeffrey S. Larson*(BYU) and Darron M. Billeter (BYU)

“Strength without Elaboration: Implicit Self Theory and Attitudes,” Dhananjay Nayakankuppam* (University of Iowa)

“How Price Promotions Influence Post-purchase Consumption Experience over Time,” Leonard Lee* (Columbia University) and Claire Tsai (University of Toronto)

“Habit Formation in Children: Evidence from Eating Fruits and Vegetables,”Joe Price* (BYU), George Loewenstein (CMU) and Kevin Volpp (University of Pennsylvania).

4:30 PM – Afternoon snacks (Wasatch B)

4:30 PM to 7:00 PM – Presentations (Wasatch B)

“Future Time Perception and Intertemporal Preferences,” Gal Zauberman* (The Wharton School , University of Pennsylvania)

“Are You Rich Enough to Eat Organic? Moral Judgments Depend on the Income of the Target,” Jenny G. Olson (University of Michigan), Brent McFerran (University of Michigan), Andrea C Morales (Arizon State University), and Darren W Dahl* (University of British Columbia)

“Age-Differences in Affective and Deliberative Decision-Making,” Joshua A. Weller* (Decision Research, Oregon & Idaho State University), Bernd Figner(University of Nijmegen), and Natalie Denburg (University of Iowa)

7:00 PM – Dinner (Summit Room)



Darron Billeter, BYU

Promothesh Chatterjee, University of Kansas

Alexander Chernev, Northwestern University

Darren Dahl, University of British Columbia

Dan Goldstein, Microsoft Research

Shyam Gopinath, University of Utah

Uzma Khan, Stanford University

Jeffrey Larson, BYU

Leonard Lee, Columbia University

Tamara Masters, BYU

Peter McGraw, University of Colorado Boulder

Brent McFerran, University of Michigan

Tom Meyvis, New York University

Arul Mishra, University of Utah

Himanshu Mishra, University of Utah

Don A. Moore, University of California, Berkeley

Dhananjay Nayakankuppam, University of Iowa

Joseph Price, BYU

Raj Raghunathan, UT Austin

Joydeep Srivastava, University of Maryland

Joshua Weller, Decision Research, Oregon

Gal Zauberman, The Wharton School