The first unit of Grade 12 International Business (BBB4M) examines the issue of Globalization. One of the factors that has accelerated globalization has been the adoption of technology by countries around the world, The Diffusion of Innovation (DOI) Theory, developed by E.M. Rogers (2003) explains how, over time, an idea or product spreads through a specific population or social system. The end result of this diffusion is that people, as part of a social system, adopt a new idea, behavior, or product. Adoption means that a person does something differently than what they had previously (i.e., purchase or use a new product, acquire and perform a new behavior, etc.).

For the assignment In the module, students use a problem based learning (PBL) where collaboration is the norm. Students are encouraged to be critical thinkers in order to challenge assumptions that can lead to deeper learning. A PBL approach attempts to get students to apply knowledge to new situations, rather than providing facts and then testing students ability to recall these facts via memorization. Students are faced with contextualized, ill-structured problem of developing a marketing strategy to ‘Cross the Chasm’ and are asked to investigate and discover meaningful solutions.

References

Moore, G. (1999). Crossing the Chasm: Marketing and Selling Disruptive Technologies to Mainstream Customers. New York: Harper Collins.

Rogers, E.M. (2003). Diffusion of innovations (5th. Ed.). Chapter 7. The innovativeness and adopter categories. The Free Press. New York.

Technology Acceptance Model usage in predicting e-commerce adoption. International Journal of Application or Innovation in Engineering & Management, 4(1), 46-49. https://pdfs.semanticscholar.org/4148/ccfef2b4e1623ff6077e1dec5cf12679b0f9.pdf