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By targeting earlier adopters or those who are more likely to adopt new technology and innovations, significant new product publicity can be generated through their extensive informal networks, which can help increase the innovation diffusion process ,
References
References
Huntington, H. & Worrell, T. (2013). Information Communication Technologies in the Classroom: Expanding TAM to Examine Instructor Acceptance and Use. Journal of Educational Multimedia and Hypermedia, 22(2), 147-164. Association for the Advancement of Computing in Education (AACE).
Rogers, E.M. (2003). Diffusion of innovations (5th. Ed.). Chapter 7. The innovativeness and adopter categories. The Free Press.
Technology Acceptance Model. https://youtu.be/ydIFH1q2NHw
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