Frozen Pizza Market
Frozen Pizza Market Size, Share, Growth, Trends, Demand and Forecast 2024-2032
The latest report by IMARC Group, titled “Frozen Pizza Market: Global Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2024-2032,” offers a comprehensive analysis of the frozen pizza market growth. The report also includes competitor and regional analysis, along with a breakdown of segments within the industry.
The global frozen pizza market size reached US$ 17.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 28.4 Billion by 2032, exhibiting a growth rate (CAGR) of 5.3% during 2024-2032.
Frozen Pizza Market Trends:
The global frozen pizza market is witnessing significant growth, driven by several key factors including increasing consumer preference for convenient and ready-to-eat food products, the rise of dual-income households, and the growing influence of Western food culture worldwide. Along with this, the demand for frozen pizza is further propelled by advancements in freezing technology, which ensure longer shelf life and retention of taste and nutritional value.
Additionally, the busy lifestyle of modern consumers is leading to a higher demand for quick meal solutions, making frozen pizzas an attractive option. The introduction of innovative pizza varieties, including gluten-free, vegan, and organic options, is also expanding the market by catering to diverse consumer dietary preferences. Furthermore, aggressive marketing strategies and attractive packaging are enhancing product visibility and appeal, thus driving sales. The ongoing trend of online grocery shopping is also contributing to market growth, as consumers increasingly opt for the convenience of home delivery services.
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The global market comprises a diverse range of products designed to meet varying consumer tastes and preferences. Market analysis indicates a substantial shift towards premium and gourmet frozen pizzas, which offer unique toppings and superior ingredients, reflecting consumers' willingness to pay more for quality and variety. The retail sector dominates the distribution channel, with supermarkets, hypermarkets, and convenience stores being primary points of purchase due to their widespread availability and extensive product range. The food service sector, including cafes and restaurants, is also embracing frozen pizzas as a quick and reliable menu option.
Regionally, North America and Europe lead the market, driven by the high consumption of pizza and the presence of key market players. The Asia-Pacific region is emerging as a significant growth area due to increasing urbanization, rising disposable incomes, and the growing popularity of Western cuisine. Furthermore, competitive dynamics in the frozen pizza market are marked by continuous product innovation, strategic partnerships, and mergers and acquisitions aimed at expanding market share and enhancing product portfolios.
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Competitive Landscape:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
Amy's Kitchen Inc.
Atkins Nutritionals Holdings Inc. (The Simply Good Foods Company)
Conagra Brands Inc.
Daiya Foods Inc. (Otsuka Pharmaceutical Co. Ltd.)
Oetker GmbH
Freiberger Lebensmittel GmbH & Co. (Südzucker AG)
General Mills Inc.
McCain Foods Limited
Nestlé S.A.
Newman's Own Inc.
The Kraft Heinz Company
Frozen Pizza Market Segmentation:
Our report has categorized the market based on region, crust type, size, product type, topping and distribution.
Breakup by Crust Type:
Thin Crust
Thick Crust
Stuffed Crust
Others
Breakup by Size:
Small
Medium
Large
Breakup by Product Type:
Regular Frozen Pizza
Premium Frozen Pizza
Gourmet Frozen Pizza
Breakup by Topping:
Cheese
Meat
Fruits and Vegetables
Others
Breakup by Distribution:
Food Chain Services
Modern Trade
Departmental Stores
Online Stores
Others
Breakup by Region:
North America (United States, Canada)
Europe (Germany, France, United Kingdom, Italy, Spain, Others)
Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
Latin America (Brazil, Mexico, Others)
Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key highlights of the report:
Market Performance (2018-2023)
Market Outlook (2024-2032)
Porter’s Five Forces Analysis
Market Drivers and Success Factors
SWOT Analysis
Value Chain
Comprehensive Mapping of the Competitive Landscape
About Us
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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