A new research report by IMARC Group, titled “Chewing Gum Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028”, offers a comprehensive analysis of the industry, which comprises insights on chewing gum market outlook. The report also includes competitor and regional analysis, and contemporary advancements in the global market.

The global chewing gum market size reached US$ 26.8 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 31.8 Billion by 2028, exhibiting a growth rate (CAGR) of 2.8% during 2023-2028.

Chewing gum is a popular confectionery product enjoyed worldwide. Typically made from a gum base, sweeteners, flavorings, and sometimes softeners, chewing gum is known for its chewable consistency and diverse flavors. Beyond being a pleasurable treat, it offers potential benefits such as freshening breath and providing oral stimulation. Chewing gum is associated with stress relief and improved focus, making it a common habit in various settings. As a portable and discreet indulgence, chewing gum has become a cultural phenomenon, with countless flavors and formulations appealing to various tastes and preferences.

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Market Trends:

The global market is primarily driven by the increasing demand for sugar-free and functional gum options. In line with this, the rising shift towards healthier lifestyles and growing awareness of oral care are positively influencing the market. Chewing gum with added benefits like teeth whitening, breath freshening, and stress relief attracts health-conscious consumers. Furthermore, innovative flavor profiles and product formulations contribute to market expansion. Manufacturers continuously introduce new and unique flavors, textures, and packaging to captivate consumer interest. This innovation and marketing strategies drive repeat purchases and brand loyalty. Besides, the escalating focus on on-the-go snacks and convenience products propels the chewing gum market. The portable and discreet nature of chewing gum makes it a convenient choice for consumers seeking quick refreshments or oral stimulation throughout the day.

Moreover, marketing efforts targeting diverse demographics, including children, adults, and seniors, further stimulate market growth. Tailored product offerings, such as sugar-free options for health-conscious consumers or novelty flavors for younger audiences, enhance the market's appeal. Additionally, the expansion of distribution channels, including online platforms and convenience stores, increases product accessibility. Strategic partnerships and collaborations between gum manufacturers and retailers increase market reach and visibility.

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Competitive Landscape:

The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.

• Mondelez

• Perfetti

• Wrigley

• Lotte

• Cloetta

• Hershey

Chewing Gum Market Segmentation:

Our report has categorized the market based on region, sugar type, product type and distribution channel.

Breakup by Sugar Type:

• Sugar Free Chewing Gums

• Sugared Chewing Gums

Breakup by Product Type:

• Pellet

• Stick/Tab

• Centre-filled

• Cut and Wrap

• Ball

• Others

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets

• Pharmacies

• Convenience Stores

• Departmental Stores

• Online

• Others

Breakup by Region:

• North America (United States, Canada)

• Europe (Germany, France, United Kingdom, Italy, Spain, Others)

• Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)

• Latin America (Brazil, Mexico, Others)

• Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)

Key highlights of the report:

• Market Performance (2017-2022)

• Market Outlook (2023-2028)

• Porter’s Five Forces Analysis

• Market Drivers and Success Factors

• SWOT Analysis

• Value Chain

• Comprehensive Mapping of the Competitive Landscape

About Us

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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