Most of the top revenue-generating countries show good retention rates. UK, Ireland, Germany, all have a good - close to or greater than 50% retention - rate.
Netherlands and Sweden show concerning signs of greater than 50% churn rate. In addition, the Netherlands sees no new customers, which could impact the revenue stream significantly.
Australia has a high churn rate but a great retention rate, showing that maybe Australia has loyal customers but needs to invest more to increase new customers.