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How many products are customers buying and how much are they spending?
How many products are customers buying and how much are they spending?
Key Takeaway:
Key Takeaway:
Denmark purchases the largest number of products, but is nowhere near the highest spending nationality.
Clients from Thailand spend the most on an average.
Although UK has the largest number of customers for this store, UK nationals are neither buying or spending a note-worthy amount on an average.
What is basket size?
What is basket size?
Basket size is the analysis of how many products customers are purchasing in one go.
What is ticket size?
What is ticket size?
Ticket size is the analysis of the amount customers spend during one purchase.
Why do basket size and ticket size analysis?
Why do basket size and ticket size analysis?
These analyses tell us important information about different types of customers. Some may spend a lot of money on a few items and others may opt for copious quantities of the most reasonable products. While they'd both be valuable customers, how a company caters to them and advertises to them will vary based on their behavior as exhibited by them in their purchasing habits.
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