Performance Overview Q2

Key Takeaway:

• United Kingdom is responsible for driving £16.8M which accounts for 86% of the total revenue generated by the online retailer. This is mostly due to the fact that being a store in the UK, people must already be acquainted with the brand name, while customers in other countries might not be familiar with the brand.

• Neighboring countries to the United Kingdom like Ireland and Netherlands see a healthy amount of sales.

• East Asian and Oceanic countries like Hong Kong and Australia show similar revenue trend.