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Do hour and time of day impact product purchase?
Do hour and time of day impact product purchase?
Key Takeaway:
Key Takeaway:
Workdays Thursday and Tuesday bring the most revenue for the online retailer.
Most purchases are seen during mid-day business hours around 11AM - 2PM.
This insight along with the average quantity of products each customer purchases strongly indicates that the customers are likely to be wholesale buyers who maybe purchase in bulk for their stores.
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