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How frequently do customers make purchases in the 2 year duration?
How frequently do customers make purchases in the 2 year duration?
Key Takeaway:
Key Takeaway:
We see that the average frequency of orders per customer is 4.1.
We see that 28% of customers are one-time customers, those who order only once.
The remaining consists of repeat customers where most customers tend to order more, multiple times in the 2-year duration.
The graph on the left displays Order Frequency vs Customer Share, ie it shows how many customers are one-time users (28%) and how many customers are repeat customers (72%), with multiple transactions over the years.
The average: 4 orders, low: 1 order, and maximum: 16+ orders can be observed.
Trend amongst the recurring customers can be noticed too. There are more 2-3 time purchasers than 4-6 and so on.
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