The goal of this phase is to dive deeper in the research behind dendrite applications. We made sure to go into the field and conduct interviews with businesses and experts in different industries and do observations to examine consumer behavior. Not only are we focusing on primary research, but we also start to take a closer look at our stakeholders and their roles in this overall market. There is also a special focus on our consumers in the section. We try our best to understand their perspective and incorporate it into our overall application for dendrites.