The 90-Day Launch Framework
Phase 1 (Days 1–30): Define the Why
Deliverable: 1-Page Data Purpose Statement
Template:
Our Data Plan Exists To:
Improve ______ (service outcome)
Reduce ______ (disparity, delay, cost, etc.)
Increase ______ (transparency, coordination, trust)
Priority Focus Areas (3 max):
1.
2.
3.
City Manager Commitment Statement:
“Data will be used to improve performance, not assign blame.”
Phase 2 (Days 30–60): Map What Already Exists
Basic Data Inventory
Focus on:
5–10 high-impact metrics
No new software purchases
What already exists
Template:
Phase 3 (Days 60–90): Set 3–5 Outcome Goals
Phase 3 (Days 60–90): Set 3–5 Outcome Goals
Keep this simple.
Example:
Reduce 311 response time in high-need areas
Baseline: 4.1 days
Target: 3.2 days
Template:
Quarter 1 – Governance Setup
Establish Data Working Group (monthly)
Identify Department Data Leads
Approve 3–5 core performance goals
Quarter 2 – Disaggregation & Transparency
Disaggregate at least 2 metrics
Create internal dashboard (Excel acceptable)
Present first Data Brief to Council
Quarter 3 – Process Improvement
Select one service for deeper analysis
Conduct root cause review
Test one process improvement
Quarter 4 – Institutionalization
Add equity/performance section to staff reports
Publish annual data summary
Review goals and update targets
Smaller jurisdictions do NOT need a Chief Data Officer.
Instead,
Recommended Model:
City Manager (Executive Sponsor)
One cross-department Data Working Group
Rotating department lead presentations
Finance or IT as technical backbone
Keep structure light. Focus on accountability.
Basic Data Governance Policy
Policy Elements:
Data is an operational asset
Departments retain ownership of operational data
Shared data standards (naming, date formats, definitions)
Annual review of key metrics
Privacy & public transparency guardrails
Minimal Technology Stack Guidance
Start with:
Excel / Google Sheets
Shared drive
One visual dashboard tool (optional)
Avoid:
Enterprise systems without clear use case
Purchasing software before defining goals