NOVABORI

CHALLENGE SUMMARY

We create fabrics for the fashion industry, using a different way of thinking and working, with a network of factories. A sustainable DNA NOVABORI, started thinking about the business, but also about the planet and the people. Their final goal is peace, to be in balance with our world. They saw gaps between the fashion and the recycling industry. Also, they realized that there are a lot of differences, that are important regarding colors, design, added value, product diversity and purchase wish. In all of these aspects, the recycling industry is losing the battle against the fashion industry, and needs to try to close these gaps. There’s also the gap regarding the product’s life cycle: it is much longer in the recycling industry, than in the fashion industry.

How do they do it: They recycle to optimize the fashion industry. In this way, you get the most out of fabrics and processes. Ways they reduce the stress on environment. For exemple: In water we try to decreases eutrophication; less use of water; In air: decreases CO2 emissions; In soil: decreases the land use.