Business Report Writing

Business Report Writing

Step 1: Write a title of the report e.g. Financial and marketing report for Company X

Step 2: Write the heading executive summary

Step 3: Write everything in your executive summary that will be in your report e.g. Context, influences, strategies and whatever is in the stimulus and question. Basically a mini summary of your report you can write it last.

Step 4: Write about the interdependence of the two areas mentioned in the question e.g. Marketing is affected by the finance of a business as this will determining the marketing budget and the size of the funds allocated to various marketing activities e.g mass marketing promotion on Television.

Step 5: Write your headings of paragraphs usually from the questions dot points or make your own based on the main idea of your paragraph.

Step 6: Complete a PEERL paragraph.

Step 7: P - Point - is a contextual sentence describing what your paragraph will be about.

Step 8: E - Example (from the stimulus, usually making up your own hypothetical) E.g. say the business has decide on a new contract for their employees. You are deciding between an enterprise or a common law contract. Recommend the best way forward. The business could choose between two different contract types that have both positives and negatives. Then list those and define the two contracts.

Step 9: This would then lead you into E - Explain - for the example explain the theory behind what you are talking about and how it could relate to the business. E.g. explain how each of the contracts could relate to the business and link to how each could help

Step 10: R - Recommendation/L - Link - Provide a recommendation of which will best suit the business. It does not matter if you are wrong as long as you have provide reasons for your recommendation throughout your paragraph. Then link back to the question.

Step 11: Then do a conclusion and you are now done!

Question: Should Flashfash acquire Lamode as part of its growth strategy?

Financial/math question

Another reason to acquire is Flashfash thinks LaMode could:

• Have a 1/3 of its sales come from Asia within 5 years - an aggressive target
• The overall apparel market in Asia is expected to double and the share of purchases online is expected to triple
• Therefore, the market we think LaMode's sales growth should be 6 times its current size.

Question: What is LaMode's share of Asia's online apparel market in 5 years?

Step 1: I need to find LaMode's share in 5 years

Step 2: To do that I need to know market share = sales/size of the market in 5 years

Step 3: Information needed then is sales in 5 years and the market currently x6

LaMode has sales of $2 billion and is expected to triple but that is total sales. Divide by 3 to get Asia.

Size of market: $8 billion

Step 4: Calculate the information above for 5 years time

Step 5: Now use the formula in step 2 and turn it into a %