Interview Preparation

Short Video Recording Interview:

As a brief introduction, my name is Hojoon Kweon and I am now beginning my third-year at UC San Diego pursuing a Bachelor of Arts in International Business with two minors in Marketing and Data Science.

I position my specialty in marketing with an analytical mindset to extract optimal marketing decisions through data analytics which empower performances. Along with analytics, I aim to enhance an understanding of digital media channels, consumer behavior, and targeting methods, which in together optimize targeting.

As a Social Media Intern at SCB Management Consulting, my responsibility was to increase awareness of our company and services to potential clients. In order to optimize the performance of page posting, I studied every possible option in content calendaring, ideation, and creative designs. In Excel, I evaluated the effectiveness of the options I selected to figure out how to improve page posting strategies. Throughout an internship, I could fully comprehend the processes of distinguishing which strategies are successful or unsuccessful using performance metrics of social media postings.

To further strengthen my analytical acumen, I developed skills in utilizing tools including Excel, SQL, Tableau, GA4, and Python. Also, I obtained knowledge of media operation, media buying, retargeting, and segmentation strategies within diverse digital media including Display, Search, Social, Retail, Video, and App. Since I learned about digital properties, I can utilize data analytics to operate improving communication campaigns.

Beyond marketing communications, I strive to derive marketing insights by discovering consumer behavior. In my current experience as a Research Assistant at the Atkinson Behavioral Research Lab, I conduct interviews, focus groups, digital surveys, and eye tracker device studies to examine participant behaviors. I consistently communicate with professors who frequently use our behavioral research lab to ask how their findings on neuromarketing and psychology can benefit marketing decisions of a company.

In addition to the marketing capabilities, I am currently a president of the Korean-American Scientists and Engineers Association and a collegiate competitor of UCSD Speech and Debate Team. I am establishing solid fundamentals of leadership, problem-solving, and verbal communication skills throughout my activities.

Short Video Recording Interview:

As a brief introduction, my name is Hojoon Kweon and I am now beginning my third-year at UC San Diego pursuing a Bachelor of Arts in International Business with two minors in Marketing and Data Science.

I position my specialty in marketing with an analytical mindset to extract optimal marketing decisions through data analytics which empower performances. Along with analytics, I aim to enhance an understanding of digital media channels, consumer behavior, and targeting methods, which in together optimize targeting.

As a Social Media Intern at SCB Management Consulting, my responsibility was to increase awareness of our company and services to potential clients. In order to optimize the performance of page posting, I studied every possible option in content calendaring, ideation, and creative designs. In Excel, I evaluated the effectiveness of the options I selected to figure out how to improve page posting strategies. Throughout an internship, I could fully comprehend the processes of distinguishing which strategies are successful or unsuccessful using performance metrics of social media postings.

To further strengthen my analytical acumen, I developed skills in utilizing tools including Excel, SQL, Tableau, GA4, and Python. Also, I obtained knowledge of media operation, media buying, retargeting, and segmentation strategies within diverse digital media including Display, Search, Social, Retail, Video, and App. Since I learned about digital properties, I can utilize data analytics to operate improving communication campaigns.

Beyond marketing communications, I strive to derive marketing insights by discovering consumer behavior. In my current experience as a Research Assistant at the Atkinson Behavioral Research Lab, I conduct interviews, focus groups, digital surveys, and eye tracker device studies to examine participant behaviors. I consistently communicate with professors who frequently use our behavioral research lab to ask how their findings on neuromarketing and psychology can benefit marketing decisions of a company.

In addition to the marketing capabilities, I am currently a president of the Korean-American Scientists and Engineers Association and a collegiate competitor of UCSD Speech and Debate Team. I am establishing solid fundamentals of leadership, problem-solving, and verbal communication skills throughout my activities.

Short Video Recording Interview:

As a brief introduction, my name is Hojoon Kweon and I am now beginning my third-year at UC San Diego pursuing a Bachelor of Arts in International Business with two minors in Marketing and Data Science.

I position my specialty in marketing with an analytical mindset to extract optimal marketing decisions through data analytics which empower performances. Along with analytics, I aim to enhance an understanding of digital media channels, consumer behavior, and targeting methods, which in together optimize targeting.

As a Social Media Intern at SCB Management Consulting, my responsibility was to increase awareness of our company and services to potential clients. In order to optimize the performance of page posting, I studied every possible option in content calendaring, ideation, and creative designs. In Excel, I evaluated the effectiveness of the options I selected to figure out how to improve page posting strategies. Throughout an internship, I could fully comprehend the processes of distinguishing which strategies are successful or unsuccessful using performance metrics of social media postings.

To further strengthen my analytical acumen, I developed skills in utilizing tools including Excel, SQL, Tableau, GA4, and Python. Also, I obtained knowledge of media operation, media buying, retargeting, and segmentation strategies within diverse digital media including Display, Search, Social, Retail, Video, and App. Since I learned about digital properties, I can utilize data analytics to operate improving communication campaigns.

Beyond marketing communications, I strive to derive marketing insights by discovering consumer behavior. In my current experience as a Research Assistant at the Atkinson Behavioral Research Lab, I conduct interviews, focus groups, digital surveys, and eye tracker device studies to examine participant behaviors. I consistently communicate with professors who frequently use our behavioral research lab to ask how their findings on neuromarketing and psychology can benefit marketing decisions of a company.

In addition to the marketing capabilities, I am currently a president of the Korean-American Scientists and Engineers Association and a collegiate competitor of UCSD Speech and Debate Team. I am establishing solid fundamentals of leadership, problem-solving, and verbal communication skills throughout my activities.

1. EXPERIENCE OF TECH SALES INTO TECH SALES JOB

2. EXPERIENCE OF TECH SALES INTO MARKETING COMMUNICATIONS

3. EXPERIENCE OF TECH SALES INTO MARKETING TECHNOLOGY SALES

What was my mission for the internship (뭐 했는지 일단 간단하게 설명 필요. )

1. For 6 months, I worked for SCB Management Consulting, which is a B2B company providing services to government agencies.

2. As a social media intern, my mission was to create page posts for their social media presence on LinkedIn and Facebook and periodic newsletter to our subscribers.

3. Since the company did not have any template for reporting nor optimization strategy to improve the effectiveness of our contents, I developed a dashboard to monitor progress and analytic templates to evaluate performance of page posts and newsletter contents.

Can you explain your page post activities? 

1. My main task was to create a page post calendar under 4 categories of contents including company case studies, participating marketing events, industry insights, and celebration.  

2. Based on the page post calendar, I worked on content idealization, drafting them, and designing the page post.

Can you explain how you organize your reporting and how to utilize your reporting to optimize contents?

1. First, I developed a progress dashboard with Excel, which monitors performances of each page post in social media channels including # of impressions and # of engagement such as likes, comments, repost, and more. It also shows the # of new follower acquisitions.
   
   

2. Then, I analyzed the # of engagement of 4 different categories of contents and learned that the announcement of our participating marketing events generated the highest rate of engagement, while information about our company generated the least. As a result, we changed the content of the company information category from general introduction of the company strengths into case studies which further improved the rate of engagement.
   
   

NEXT PAGE IS FOLLOWING INFORMATION

As a Social Media Intern of SCB Management Consulting,  a B2B business providing services to Government Agencies, I received three missions. First, to manage the page post calendar, second, to ideate page post contents a month prior to posting, and third, to create page post graphics and text drafts two weeks prior to posting.

To achieve these three missions with best performance, I had to make the best and ideal choices. (on how I am going to categorize page post contents, which type of contents I am going to make, and which creative designs).

To optimize the three missions of page posting, I decided to implement three strategies.

1. Created a Data Reporting Dashboard with Excel which monitors performances of each page post in social media channels including # of impressions and # of engagement such as likes, comments, repost, and more. It also shows the # of new follower acquisitions.

2. Evaluated Content Effectiveness by analyzing # of engagement of 4 different categories of contents and learned that the announcement of our participating marketing events generated the highest rate of engagement, while information about our company generated the least. As a result, we changed the content of the company information category from general introduction of the company strengths into case studies which further improved the rate of engagement.

3. Conducted Market Research by _________________________.

Throughout the optimization strategies, I could maintain the strategies which are working, and change the strategies which are not working, eventually increasing the monthly average impression of page posts by 76.49% within 4 months.

심플하게는 다음과 같다. [비디오 레코딩과 프레젠테이션과 이미지 이용]

1. 미션이 3개이다: 포스트 카테고리 설정 - 카테고리 내 콘텐츠 설정 - 디자인 만들기

2. 가장 이상적인 선택들을 하기위해서 3가지 방법 사용.

   1. 데이터 리포팅을 통하여 퍼포먼스 모니터링 가능.

   2. 컨텐츠 효과 분석 [데이터를 통한]을 통하여 성공적, 비성공적 선택 분류.

      1. 어떤 카테고리가 가장 많은 관심을 끌었을까? 얼마나 자주 포스트?

      2. 어떤 케이스 스터디, 셀레브레이션 데이트, 마케팅 이벤트가 관심?

      3. 어떤 디자인이나 텍스트의 길이등이 관심?

   3. 마켓 리서치를 통하여 회사의 예시 클라이언트 [오디언스]의 페르소나 형성.

3. 이 과정을 통해 이상적인 선택들을 도출해내었고 이를 통해 76.49% 임프레션 증가.

4. 인턴십에서 특별했던 것은 회사의 전에 없었던 이러한 옵티마이제이션 과정을 내가 프레젠테이션을 통해 메내저들을 설득시키고 형성시켜냈다는 것이다.

AB TESTING은 회사에서 쓰는 것으로 정확한 Conclusion을 차출해내기 위한 정확하고 오랜 시간이 걸리는 방법이 아니라 굉장히 많은 양의 실험으로 PERFORMANCE OPTIMIZATION을 달성하려는 것이 목표다 (소셜 딜레마 다큐멘터리에 나옴). 반면 정식적인 RANDOMIZED CONTROLLED TRIAL, RCT는 최대한 오류를 방지하고 수학적인 (Statistical Analysis)를 통하여 어떠한 Heuristics를 증명하고 컨셉화하려는 노력이다.

나중에 인터뷰 할때 왜 리서치 했는가?

1. 총 어떤 데이터 타입이 수집되는지를 파악한다; 리서치 목적에 알맞는 데이터가 무엇인지 파악한다; 데이터를 실험을 통해 수집한다; 수집된 수많은 데이터를 정리한다; 알맞는 모델을 찾아내어 결론을 추출해낸다.

2. 리서치를 할때 어떤 오류가 있을 수 있는지 찾아낸다; 이를 방지하기 위한 실험 디자인을 오류 없이 해낸다; 실험을 진행하면서 오류가 될 만한 부분들을 줄여나간다.

3. 전체적으로 리서치라는 RCT를 통하여 어떻게 새로운 결론에 도달할 수 있는지의 과정을 배운다 (이는 AB Testing과 Brand Lift Test의 아주 좋은 기초라고 생각할 수 있음)

4. 아이트래카, 서베이, 등등 실험에 따라 얻을 수 있는 다른 인사이트들을 알아낸다.

...

Marketing Communication의 역할을 수행하기 위해 어떤 준비를 해왔고, 어떻게 준비할 예정인가요?  (관련해서 질문이 나오면 아래를 답해야 할것임.)

1. For successful marketing communications, I believe that, primarily, the understanding of customers is the most important. For various communication activities, I believe it is important to measure the effectiveness of campaigns whether they completed their goals to the target customers, and eventually never stop to improve communication activities.

2. To achieve these importances, I am minoring in data science to learn how to use SQL to extract relevant data and also have obtained Google Data Analytics Certificate, Meta Marketing Analytics Certificate, and Google Analytics 4 Certification to handle these data. I am currently in progress to get a Market Research Certificate from UC Davis to learn further how to accurately understand customers.

3. In addition, I thought that being in the field of marketing communications requires understanding of how to operate advertisements on digital media. I am currently studying The Trade Desk Programmatic Buying and Google DSP as well as the ad operating tools such as Google Search Ads, Youtube Video Ads, Amazon E-Commerce Ads, Meta Ads, and TikTok Ads.

1. We are a group of Korean American Scientists and Engineers and we do both academic and social events which normally span around 4 - 8 weeks and happen 2-3 times a quarter. [including career fair, photobooth event, codebreaker event, etc].

2. Throughout the past years as a finance team member, finance team leader, and vice president, I have written down all operational problems within our organization and categorized them.

• These problems included _______, __________, __________, _________.

3. When I became a president, I started to nail down each of these problems by coming up with solutions which can directly solve the problems. 

4. A few best examples of solving a problem are ___________ and ______________.

5. Throughout these processes, I am attempting to achieve efficiency, participation, one team, _____, _________, and _________.

6. Besides solving these operational problems, I am evolving in my leadership skills including [1] how to lead a meeting every week, [2] how to resolve conflicts between members, [3] how to recruit and form an effective team, [4] and overall showing exemplary and consistent leadership.

...

QUESTIONS COVERED BY THIS CATEGORY:

• Ex) When is the time you collaborated and created result? [Procter & Gamble]

• Ex) Tell me about a time you worked with others. [Procter & Gamble]

Option 1:

Situation: ___________

Task: ___________

Action: ___________

Result: ___________

• Ex) When is the time you collaborated and created result? [Procter & Gamble]

• Ex) Tell me about a time you worked with others. [Procter & Gamble]

Option 1:

Situation: ___________

Task: ___________

Action: ___________

Result: ___________

• 리더로서 하고 싶은 일은 많아도 현실적인 문제는 이 부분에서 발생한다: 팀원들이 나를 믿고 따를만큼의 관계 형성이 되어있는가?

  • • 
      

• Ex) When is the time you collaborated and created result? [Procter & Gamble]

• Ex) Tell me about a time you worked with others. [Procter & Gamble]

Option 1:

Situation: ___________

Task: ___________

Action: ___________

Result: ___________

• 리더로서 하고 싶은 일은 많아도 현실적인 문제는 이 부분에서 발생한다: 팀원들이 나를 믿고 따를만큼의 관계 형성이 되어있는가?

  • • 
      

• Ex) When is the time you collaborated and created result? [Procter & Gamble]

• Ex) Tell me about a time you worked with others. [Procter & Gamble]

Option 1:

Situation: ___________

Task: ___________

Action: ___________

Result: ___________

• Ex) When is the time you collaborated and created result? [Procter & Gamble]

• Ex) Tell me about a time you worked with others. [Procter & Gamble]

Option 1:

Situation: ___________

Task: ___________

Action: ___________

Result: ___________

• Intrinsic Motivation과 Exploitation Strategies 두가지의 목적의 모순과 해결 방안.

In the interview with President Hojoon Kweon, he describes his biggest challenge as balancing exploitation strategies and overall intrinsic motivation. Specifically, the president discusses difficulties in solely relying on intrinsic motivation to make members complete their tasks, given that KSEA-YG is a student organization which is incapable of providing contingent rewards. This challenge is reflected from interview responses of members. The biggest sources of demotivation for Finance Team Leader Yohan Kwon is “working on boring and repetitive tasks excessively alone” and for Finance Team Member Heejoo Kim are “lack of recognition, unclear goals, and isolation within the group.” Unfortunately, student organizations including KSEA-YG commonly experience low levels of engagement and departures of members due to the sources of demotivation which are discovered from the interviews with members.

For the board of KSEA-YG to maintain high levels of intrinsic motivation, there must be a clear understanding of how characteristics of exploitation strategy and a few common sources of intrinsic motivation have contradictory motives. As aforementioned in the report, a strategy of exploitation relies on old certainties, i.e., use and development of what members already have and know. To enforce this strategy, KSEA-YG implemented two approaches: first, using a functional structure into three specialized teams with specified responsibilities, and second, emphasizing cohesion stronger than heterogeneity to enable actions with shared objectives. However, three strong sources of intrinsic motivation–meaningfulness, autonomy, and feedback from job– are currently insufficient at KSEA-YG, mainly due to a focus on exploitation. Since each functional team operates under predetermined responsibilities which the team specializes in, members can not experience skill variety, task identity, and task significance. Also, each member is given guidelines on what, how, and when to do tasks which removes autonomy. Even when the members complete their assigned tasks, they receive little to no feedback as the board members focus on completion of tasks instead of improved performance for the next projects. Although the exploitation strategies of KSEA-YG expect members to have highest efficiency with deep functional specializations, those expectations in reality reduce the intrinsic motivation which is the sole source of prompting people to complete tasks within due dates in a student organization. In the worst scenario, a demotivation chain is created where increasing numbers of demotivated people results in an increasing amount of work for a small portion of members, which ends up being a strong demotivation source for the most hardworking members.

Meanwhile, the fact that exploitation strategies and some sources of intrinsic motivation have conflicting motives in theory does not limit KSEA-YG from implementing new strategies to maximize intrinsic motivation of their members. This report suggests two recommendations on how KSEA-YG can start to improve overall intrinsic motivation while utilizing exploitation strategies. The report fully agrees and understands that KSEA-YG needs exploitation strategies because it is a project-based organization which prioritizes completion of work over many other aspects. Therefore, the recommendations will be provided under an assumption that exploitation strategies are inevitable to remain in the organization.

First recommendation is to provide members opportunities to maximize meaningfulness, autonomy, and feedback from their tasks, even under exploitation-based strategies. Currently, the exploitation strategies of KSEA-YG value specializations to an extreme. Each skill variety, task identity, and task significance can be improved by allowing members to complete various types of work under their functional team, avoid assigning too specialized tasks such as bookkeeping for a year, and explaining how tasks done by members or teams contribute to the project. These subtle improvements will significantly raise a sense of meaningfulness in each member, while maintaining deep functional specialization at the team level: finance, media, and career. About the lack of autonomy, the board members should begin to only set objectives that the teams must achieve, not the specific guidelines. For example, the board should stop their attempts to instruct media team members on what specific contents to be uploaded, but rather state an expectation of target audience number to profit from an event and share what message the organization desires to communicate to the audience via social media platforms. Under clearly stated objectives, the members should hold autonomies to design their own tasks, distribute work themselves, and set detailed deadlines within their teams without any intervention of board members. KSEA-YG with increased autonomy will benefit from both more tasks completed and better performances. Lastly, feedback from jobs can be improved by providing acknowledgement of completed tasks and ways to improve. These will motivate members to perform even better in upcoming projects.

The second recommendation for KSEA-YG is to put more weight on “cohesion” as a source of intrinsic motivation, enforcing a sense of belonging within the organization. Utilizing cohesion as a source of intrinsic motivation aligns with exploitation strategies in theory because cohesion enables “action” with coordination and motivation under shared objectives. Increased amount of actions links directly to the goal of exploitation to efficient completion of work. Not only does it align with exploitation strategies, the tradeoffs of prioritizing cohesion do not have immense negative effects. The biggest weakness of valuing cohesion over heterogeneity is a drop in informational accuracy. However, KSEA-YG with exploitation strategies weighs action and execution much more valuable compared to discovery, judgement, and decision-making. Thus, KSEA-YG with a new strategy of enforcing cohesion can be done without any serious tradeoffs. The strategy of enforcing cohesion needs to succeed on four objectives: increase psychological safety, create shared objectives, improve accountabilities, and create more fun. The sources to improve these four objectives include similarities which already exist, common goals such as helping the Korean-American community, common enemies in recruiting good members against other student organizations, and more team social activities for entertainment.

• Ex) When is the time you collaborated and created result? [Procter & Gamble]

• Ex) Tell me about a time you worked with others. [Procter & Gamble]

Option 1:

Situation: ___________

Task: ___________

Action: ___________

Result: ___________

가장 중요한 것은 이야기의 시작을 이루고 싶은 가치, 우리가 공유하고 있는 목표를 ESTABLISH 해주는 것이다. 예를 들어, 너도 좋은 리더가 되고 싶은건 맞지? 그렇다면 그 목표에 필요한 태도는 무엇일까? 너가 틀린건 아니야, 그렇게 생각하는게 당연하지, 그치만 너의 목표를 이루려면 다르고 좀 더 논리적인 접근성이 필요한데 그건 어떻게 생각해? ---이런 식으로 공동의 목표, 상대의 목표를 짚고 그것에 대한 논리적인 접근을 설명해주는 식이 이상적이다---

해결 전 문제, 문제 해결 방안, 해결 됐을때 장점, 새로운 변화에 따른 사이드 이펙트 + 문제 해결 과정 및 과정의 복잡성 + 해결이 필요한 문제인가에 대한 평가

어떤 순서로, 어떤 방식으로 Stakeholders와 대화를 해야 가장 나의 Train of Thoughts를 잘 설명할 수 있을까? [실제로 리더로서 가장 어려웠던 부분; 다들 변화를 무서워하기도 하고 설득이 되지 않는다면 굳이 새로운 것을 시도해야 할 이유가 없는것도 이해하고 있어야 한다.]

• Present what "value" or "direction" the organization wants to head towards (which mostly everyone agrees with).

• Make stakeholders fully understand the impact calculus (magnitude, timeframe, probability, reversibility) if change does not happen.

• Be honest in presenting benefits and costs; because it is not about "persuading others to do my proposal," but to "do the best thing for the organization."

• Ex) When is the time you collaborated and created result? [Procter & Gamble]

• Ex) Tell me about a time you worked with others. [Procter & Gamble]

Option 1:

Situation: ___________

Task: ___________

Action: ___________

Result: ___________

해결 전 문제, 문제 해결 방안, 해결 됐을때 장점, 새로운 변화에 따른 사이드 이펙트 + 문제 해결 과정 및 과정의 복잡성 + 해결이 필요한 문제인가에 대한 평가

어떤 순서로, 어떤 방식으로 Stakeholders와 대화를 해야 가장 나의 Train of Thoughts를 잘 설명할 수 있을까? [실제로 리더로서 가장 어려웠던 부분; 다들 변화를 무서워하기도 하고 설득이 되지 않는다면 굳이 새로운 것을 시도해야 할 이유가 없는것도 이해하고 있어야 한다.]

• Present what "value" or "direction" the organization wants to head towards (which mostly everyone agrees with).

• Make stakeholders fully understand the impact calculus (magnitude, timeframe, probability, reversibility) if change does not happen.

• Be honest in presenting benefits and costs; because it is not about "persuading others to do my proposal," but to "do the best thing for the organization."

• Ex) When is the time you collaborated and created result? [Procter & Gamble]

• Ex) Tell me about a time you worked with others. [Procter & Gamble]

Option 1:

Situation: ___________

Task: ___________

Action: ___________

Result: ___________

회사에서 새로운 방식이나 업무를 시간이 없고 변화를 이상적이게 생각하지 않는 매니저들에게 설득시키기.

• 짧은 발표를 위한 완벽한 이해도와 프레젠테이션 준비

• 지금 당장보다 더 나아지는 이유 설명 -- 새로운 방식이 꼭 필요한지? 있으면 무엇이 지금보다 좋아지는지? 설명.

• Ex) When is the time you collaborated and created result? [Procter & Gamble]

• Ex) Tell me about a time you worked with others. [Procter & Gamble]

Option 1:

Situation: ___________

Task: ___________

Action: ___________

Result: ___________

• Ex) When is the time you collaborated and created result? [Procter & Gamble]

• Ex) Tell me about a time you worked with others. [Procter & Gamble]

Option 1:

Situation: ___________

Task: ___________

Action: ___________

Result: ___________

• Ex) When is the time you collaborated and created result? [Procter & Gamble]

• Ex) Tell me about a time you worked with others. [Procter & Gamble]

Option 1:

Situation: ___________

Task: ___________

Action: ___________

Result: ___________

• Ex) When is the time you collaborated and created result? [Procter & Gamble]

• Ex) Tell me about a time you worked with others. [Procter & Gamble]

Option 1:

Situation: ___________

Task: ___________

Action: ___________

Result: ___________

• Ex) When is the time you collaborated and created result? [Procter & Gamble]

• Ex) Tell me about a time you worked with others. [Procter & Gamble]

Option 1:

Situation: ___________

Task: ___________

Action: ___________

Result: ___________

• VALUE-CREATING: 그저 머물러 있는 것이 아니고 나의 능력이 부여할 수 있는 가치를 찾아내고 조직 내에서 그것을 실제로 만들어냄.

• HUMBLE: 목표를 이루고자 하는 과정속에 많은 실패로 인해 세상을 보고싶은 대로 보는게 아닌 보이는 대로 보는 직관성을 얻게 됨.

• ONE-PAGE: 하는 직무나 개념을 끊임 없이 [i] 정확성 [ii] 관계성 [iii] 카테고리의 단계성을 중심으로 한 페이지로 정리하여 HIGH-LEVEL 그림을 그리고 그걸 토대로 [i] 업무의 의미성을 찾아내고 [ii] 업무 내에서 창의성을 만들어내고 [iii] 효과적인 업무를 만들어낸다.

• Ex) Why did you apply to this position? What do you desire to take away from this position? Why did you choose our company and our industry?

IMPORTANT NOTE: 

In the recruiter’s perspective, they want to hire a person who obviously have a great skill set, but at the same time, they want to recruit a person who are going to be satisfied with the tasks they a worker is going to be doing at that position because they want a new recruit to not leave quickly. I have to mention that the position is the right fit for me and is what I am exactly looking for. For example, I minored in data science, but that is simply to improve my proficiency working with data. I am not looking for any AI, professional programming, and machine learning. I am a marketer who wants to be perfectly proficient in extracting insights from various data sources to optimize performances.

• 무조건적으로 졸업 후 취직하여 평생 일할 회사를 찾는 중임. 이를 위해서 회사의 시스템, 마케팅에 쏟는 집중과 투자, 등등을 고려하는 것이 가장 큰 이유이다 라는 솔직하고 꾸며내지 않은 이유를 대면 효과적일 것 같음.

B2C Electronics

From my current internship, I realized that marketing communications in B2B is operated to a restricted target audience with only one goal of sales lead. My desire is to be in the field of conducting various digital marketing activities to consumers, especially given that myself understand the experience as a consumer of Home Entertainment Electronic Products. Also, importantly, it is my top goal to be employed at SONY Electronics San Diego Office after my graduation at UC San Diego and gain the best workplace to reach my goal as a marketing communications worker. I would love to show my dedication and hard working attitude throughout this internship opportunity.

B2C Consumer Packaged Goods - Beauty

BEAUTY TECH COMPANY which innovates how to create digital experience, collect consumer data and behaviors, and create technology which enhance digital performance.

One of the standout innovations was the Beauty Genius AI tool, which provides personalized beauty advice based on in-depth diagnostics, helping users navigate the overwhelming number of beauty products. It offers virtual try-ons for makeup and skin care products using AR, making it easier for customers to select products suited to their unique needs. This tool reflects the company's response to the common consumer challenge of decision paralysis in a saturated market.

A whole new digital experience which can...

Collect so much more accurate information and preferences of consumers.

Create a digital experience of L'Oreal's own for consumers.

Possess a recommendation algorithm which people love is a game changer. [Netflix, YouTube, Meta, Google, Uber] Becomes a platform where everyone comes.

B2C Electric Automobile

In my opinion, many people view the potential of Lucid within the marketspace transition from Gasoline Vehicles to Electric Vehicles. While I believe this is one potential of Lucid's growth, I truly don't believe that Lucid is only competing with other automakers, and that Lucid is seriously underestimated of its value. 

I want to talk about the market transition in digital experiences. During the transition from Mobile Phone to Smart Phone, the leaders in mobile phones including Motorola, Blackberry, and Nokia experienced a downfall, while new companies such as Apple, Meta, and Google emerged. I see the same technological evolution from "autonomous driving and advanced mobility" that the automobile industry is heading to.

To me, there is going to be a whole new transition in "Digital Experience" from Smartphones to Electric Vehicles, given that the cars are going to become a huge mobile device for both information and entertainment. I am aware that there are competitors who are investing in this area including software companies like Google, Meta, and Apple; mobility companies like Uber; and obviously the EV Brands. 

And I see Lucid as a leader in this industry with limitless potential. When I see who dominated the Smart Phone Industry, I can think of Apple and Samsung. While Samsung only had a hardware device, collaborating with Google's Android, Apple had both Software and IOS which made them a market leader. This is exactly why I think Lucid is going to lead the market because Lucid possesses a hardware, the vehicle which has the best performances, as well as the best software as a tech-oriented automaker, including DreamDrive and one of the best software engineers who are developing better digital experiences. 

B2B Technology

...

B2C Food & Beverage Industry:

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B2C Food & Beverage Industry:

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B2C Food & Beverage Industry:

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Version 1: No Further Questions

If I get lucky enough to start next week as a _____ intern, I really want to know, and am very eager to learn what specific tasks I will get to do as an intern, but I believe that is something I will learn from next week. So, for now, I do not have any further questions. 

Version 2: Sample Questions

1. _____________

2. _____________

3. _____________