Pitch

Games to play while teaching and demonstrating the pitches:

1. Elicit from the students names of famous people they admire, and write them on the board.

Think together with the students about how each of these people could help them with a project or a dream they would like to realize. Write some useful vocabulary on the board as you do this, such as "finance", "collaborate", "mentor", etc.

Invite volunteers to perform their pitch to one of these famous people in front of the class.

2. Ask students to choose an object they have with them, such as an eraser, a sandwich, sneakers, etc., and prepare a short sales pitch for it. They should perform the pitch in front of the class, it's usually fun and amusing! 

At the end of each pitch. you can run a short "auction" to see how much the students are willing to pay for the object based on the pitch.

Lesson Plan: Sales Pitch (CEFR A2 Level)

Objective: By the end of the lesson, students will be able to create and deliver a basic sales pitch using appropriate language and techniques at the CEFR A2 level.

Time: 60 minutes

Materials:

• Whiteboard or blackboard

• Markers or chalk

• Handouts with sample sales pitch scenarios

• Role-play cards

Procedure:

1. Warm-up (5 minutes):

   • Begin the lesson by asking students if they have ever bought something based on a sales pitch or if they have ever tried to sell something to someone.

   • Facilitate a short discussion about their experiences, encouraging them to share both positive and negative aspects of sales pitches.

2. Introduction to Sales Pitches (10 minutes):

   • Write "Sales Pitch" on the board and explain that it is a persuasive presentation used to convince someone to buy a product or service.

   • Present a simple definition of a sales pitch and provide a few examples.

   • Discuss the purpose of a sales pitch, emphasizing the importance of using persuasive language and techniques.

3. Language and Vocabulary (15 minutes):

   • Introduce relevant vocabulary words related to sales pitches, such as "product," "customer," "benefits," "features," "value," "price," "discount," etc.

   • Provide definitions, examples, and visual aids for each vocabulary word.

   • Model sentence structures and phrases commonly used in sales pitches, such as "This product is perfect for..." or "Our product offers many benefits, including..."

4. Analyzing Sample Sales Pitches (15 minutes):

   • Distribute handouts with sample sales pitch scenarios to the students.

   • In pairs or small groups, ask students to read and analyze the scenarios.

   • Encourage students to identify the main features, benefits, and persuasive language used in each sales pitch.

5. Role-playing Sales Pitches (15 minutes):

   • Divide the class into pairs and distribute role-play cards to each pair.

   • Each pair should have one "seller" and one "customer."

   • Instruct the "sellers" to create a sales pitch for the product or service on their role-play cards.

   • Allow time for preparation and practice.

   • Ask pairs to take turns performing their sales pitches in front of the class.

6. Feedback and Reflection (10 minutes):

   • After each sales pitch, encourage the class to provide constructive feedback to the presenters.

   • Discuss the strengths and areas for improvement of each sales pitch.

   • Reflect on the importance of using persuasive language, clear communication, and effective techniques in sales pitches.

7. Conclusion (5 minutes):

   • Summarize the main points covered in the lesson, emphasizing the key aspects of a successful sales pitch.

   • Encourage students to continue practicing their sales pitch skills outside the classroom.

Extension Activities:

• Assign students to create their own sales pitch for a product or service of their choice and present it to the class in the next lesson.

• Watch videos or listen to recordings of real-life sales pitches and analyze them for language and techniques used.

• Assign a written task where students have to write a persuasive sales pitch for a specific product or service.

Note: The timing provided for each activity is approximate and may vary based on class dynamics and student proficiency.