Typography

Corporate Typeface

HGT uses the Neue Helvetica Pro type family as the primary typeface in all brand communications. It forms the foundation of HGT’s visual identity and is applied consistently across all communication channels and media.

Usage Across Media

Digital Applications: In digital contexts, the open-source Google font Inter is used as a substitute for Neue Helvetica. Inter closely reflects the typographic structure of the primary typeface and supports the same font weights: Light, Regular, Medium, and Bold.

Office Applications: For office documents such as PowerPoint presentations, Word templates, and emails, the system font Arial is used. This ensures compatibility and enables smooth file exchange when licensed fonts are not available.

Neue Helvetica Pro

Neue Helvetica Pro stands for clarity, timelessness, and exceptional legibility. These qualities visually reflect our brand values. To ensure a clear hierarchy and a flexible typographic system, we use the following font weights: Light, Regular, Medium, and Bold.

The typeface can be licensed either as individual weights or as a complete package.

For more information, please refer to the following link myfonts.com

Inter

In digital environments, the Inter typeface is used as a substitute for Neue Helvetica LT Pro. It is applied with the same font weights: Light, Regular, Medium, and Bold. 
Inter is licensed under the SIL Open Font License 1.1. It may be used free of charge for both commercial and non-commercial purposes across all applications and channels.

The typeface is available via Google Fonts.

GoogleFonts.com

Arial

Arial is used as a fallback typeface to ensure compatibility and reliable performance across all major operating systems. 

Text Alignment

All text is aligned to the left to ensure optimal readability and a consistent visual structure across all formats. This alignment supports a clean, modern appearance and reinforces the clarity of our messaging.

Line spacing (leading) is set to 130 percent of the font size to provide sufficient white space between lines, enhancing legibility and creating a balanced, open layout in both print and digital media.

Neue Helvetica generally requires slightly increased letter spacing. We recommend a medium tracking setting of around +25, depending on the visual impression.

This ratio can be slightly reduced for smaller font sizes and increased for larger sizes as needed.

Text Hierarchy

Typography in our brand communication is guided by content. We use font sizes, weights, and corporate colors strategically to structure information, improve clarity, and enhance the overall reading experience.

Different type sizes support effective communication by reflecting content function. Headlines are designed to attract attention and enable immediate recognition, particularly in brand messaging and promotional materials. Body text, on the other hand, presents information in a clear, factual, and accessible manner.

We create typographic hierarchy through deliberate contrasts in font weight and size. These contrasts, primarily achieved using bold and light weights, reinforce our visual identity and help guide the reader through the content in a logical and engaging way.
Corporate text colours are applied consistently to support readability and brand recognition. They are used not only to highlight information but also to ensure visual harmony across all applications.

Body text remains neutral and legible, supporting a clear and objective tone while maintaining accessibility across print and digital channels

Text Colours

Our primary brand color, HGT Greyblue, offers strong contrast against white and is therefore the default choice for text on white or light backgrounds.
On dark backgrounds including HGT Greyblue itself text is set in white to ensure optimal legibility.

HGT Orange is used selectively for text elements such as notes or specific highlights. When applying HGT Orange to text, legibility must always be ensured. For smaller font sizes in particular, the bold weight should be used to maintain clarity and visual impact.