Brand Identity

The Brand Narrative of Hanseatic Global Terminals

For centuries, people have built ships and traded across oceans to acquire resources, economic benefits, and cultural exchange. Maritime routes, with their capacity for bulk transportation, became a cornerstone of global development, shaping economies and geopolitics. Even in today’s digital age, shipping remains vital, carrying around 90% of world commerce.

Global trade fuels progress by connecting producers, consumers, and innovators worldwide. Commerce drives innovation, creates jobs, and fosters economic growth. Yet with such influence comes a responsibility to adopt sustainable practices—from green technologies to efficient logistics that reduce carbon footprints—ensuring that trade remains in perfect flow with our planet.

Container terminals are the crucial link where goods transition between sea, land, and air. By optimizing each step, Hanseatic Global Terminals is a safe harbor for customers, for our employees, our partners and the communities where we operate and for our shareholders and investors with whom we drive our business forward.

Who we are

Our story begins in 2023 bringing, Hapag-Lloyd’s Terminals & Infrastructure division to life. As a catalyst for progress, our global network connects what matters, fostering growth that’s scalable and future-proof. With 22 port terminals in 12 countries across 5 continents. Within a dynamic world, we ensure top-quality service to ensure cargo reaches its destination. Striving for excellence is who we are.

Our Approach

For a terminal operator, it’s not just about logistics; it’s about creating access and enabling progress. Through our terminals, we empower trade, people, and economies to shape a sustainable future and a seamless flow of goods worldwide.

Our Values

We Care:

At the heart of our business is our care for people, for the environment, for generations to come. Our people – be it customers, colleagues, communities, partners, or investors – are our number one priority. For our customers, communities, and partners – our people are our most important asset.

We Move:

By developing people, ideas, and solutions, we grow together. Continuous improvement is fundamental to our progress. We connect global trade through our terminals, ensuring cargo arrives at its destination. We are nimble in our approaches and stay ahead of our changing, dynamic environment.

We Deliver:

In a world constantly on the move, people trust us to manage their cargo safely, reliably, and responsibly. We deliver on our promises. People and customers can count on us to deliver top service quality.