Colors

Whenever possible, Greyblue is utilized as the primary background color, with Orange serving as a subtle accent. This combination reinforces strong brand recognition and clear market differentiation. Greyblue leads the color hierarchy, while Orange provides strategic highlights to maximize visual impact. Both primary colors are always applied in their full, vibrant tones. Halftones and transparency effects are prohibited for Orange. Greyblue, however, may be used in gradients within graphics or as a subtle background shade.

For graphics or office applications, HGT Greyblue may be used in the tonal variations shown below.

In addition to our primary colors, HGT Aqua is designated as an accent color. This color embodies the theme of “sustainability” and reflects our core motivation. It is used alongside HGT Orange as a complementary accent. Furthermore, the brand identity includes three additional accent colors.

The secondary brand colors come in a range of shades. Darker shades are recommended for digital media because they provide higher contrast. Please ensure all usage complies with WCAG accessibility standards. Lighter shades are intended for use in MS Office applications, such as charts and graphics, where a softer appearance is preferred.