Logo

The logo is one of the most important assets in our brand identity. It is used across all media and communication channels. Guidelines on color usage, placement, sizing, and variations ensure consistent and brand-compliant use of the logo, supporting cross-media and cross-channel recognition of our brand.

Logo usage on light and dark backgrounds

The standard and primary application of the logo is on the HGT Greyblue background. When used on other solid backgrounds, sufficient contrast must be maintained to ensure legibility. Backgrounds should remain calm and free of visual distractions.

Monochrome Logo Usage 

The logo can also be used in special applications, such as signage or communication, as a monochrome white version on dark backgrounds or over images, as long as the background provides sufficient contrast.

Click here to view our brand colors

Incorrect Logo Usage

To ensure visibility and impact, a minimum clear space must be maintained around the logo. This space protects the logo from visual interference and must remain free of text, images, and other graphic elements. The minimum clear space is defined as one-quarter of the height of the globe icon and must be applied on all sides of the logo.

In our communications, the logo is generally aligned with the text area of the respective medium, usually on the right-hand side. On digital platforms such as websites and social media, the logo is positioned according to common user expectations and the standard layout of each platform.

Minimum sizes and recommended dimensions for standard DIN formats have been defined for the use of the logo.

An animated logo is available for use in digital formats such as online media, video content, and similar applications.

Social media profile images feature the logomark either cropped or displayed in its complete form.