Parent Discussion Group Findings
The following 5 takeaways helped to shape the content of training workshops, informed the development of the three categories of media skills that families and children need (media mechanics, media management, and media literacy), and provided insights for selecting appropriate resources that media mentors could suggest to families.
FINDING 1
Appreciation from Parents
All participants in the focus groups (15 in total) said they visited the Harford County Public Library with their children. And 8 provided enough detail in their responses about the resources they use at the library to make it clear that they visit the library on a regular basis with the specific intent to provide early learning experiences for their children. Parents expressed appreciation for the library’s resources and activities, with the check-out science kits and hands-on family activities mentioned in several conversations.
HOW WE USED THIS INPUT
Hearing that parents use and appreciate the library provided a morale boost and an impetus for continuing to work on behalf of families. The mention of hands-on activities led the developers of this training to ensure that peer coaching included a look at how librarians were using resources and tools that could be touched and manipulated.
FINDING 2
Variation in Family Attitudes on Tech
Parents responses to questions related to the use of digital media and technology varied widely. For example, one parent asked if the library could help expose her child to more than the usual cartoons, asking for “more showcase cinema.” Another parent wanted bigger touchscreens so her young child could try using online catalogs and search mechanisms without having to learn how to use a mouse. And another announced at the beginning of the interview that she tries to keep her child away from screens entirely, not even checking out movies.
HOW WE USED THIS INPUT
Above all, the project was designed to remind librarians that their interactions with customers should be neutral and should avoid preaching one way or another about parents’ decisions to use or not use technology with their children. In designing programming or conducting storytimes, librarians will need to take into account the diversity of families’ attitudes, beliefs, and needs related to digital media and technology.
FINDING 3
A Sense of Concern
While parents’ attitudes and rules about technology differed widely, nearly all parents gave voice to various concerns about the negative aspects of technology (such as the worry that children would see inappropriate content; the potential for tantrums when kids have to give up their tablets; a sense that technology is a distraction; or a general sense that technology would be detrimental to their learning and development).
HOW WE USED THIS INPUT
Knowing that parents have a general sense of worry and concerns about the impact of technology, media mentors have an opportunity to help parents navigate away from negative outcomes by guiding parents to quality content that matches the needs of their children and by modeling the inquiry process that accompanies the The Three C’s (asking themselves or the parents questions specific to content, context, and child). In addition, because research shows the positive gains that can come with joint media use by both parents and children together, media mentors can design programming to support that joint engagement.
FINDING 4
The Richness of Context
When parents did provide details about content, they also started to provide specificity about the context of the environment in which their children used the content. For example, one mother talked about how much her daughter loved the “how-to” videos on YouTube about how to make slime, showing pride that her daughter could find these videos on her own and saying that her daughters’ interest in making slime had become a point of conversation the household. However the mother also said she was worried about how slime-making would lead to a mess that she would have to clean up.
HOW WE USED THIS INPUT
Clearly the context in which children and parents are using various media can be incredibly complex and multilayered in each particular case. (For example, in the above comments about slime-making videos, the media had become a jumping-off point for conversation between parent and child even when the media wasn’t being watched, the potential was high for a transfer of learning from what was watched to what was concocted in the kitchen, and a parent’s desire for a tidy household were all factors in the decisions being made about children’s media use.) Knowing that librarians cannot possibly know the context in which media and technology might be used at home, the focus in media mentoring should be on first asking questions and listening to parents’ needs.
FINDING 5
Make It Fun
Parents did not seem especially hungry for explicit guidance or workshops on technology or digital media; instead they seemed interested in more resources and outreach to help them find out when the library was offering activities that their children would enjoy. For example, they mentioned content-focused workshops and resources, such as Black History Day family activities that involved a craft project and STEM kits that their children could check out and take home. Several parents expressed an interest in having more online and offline tools to find out when the library was offering activities that their children would enjoy.
HOW WE USED THIS INPUT
It is important to recognize that while parents might state that they feel overwhelmed by technology and media, they are not prone to ask for “media mentors” nor did they, in these particular discussion groups, say that they sought out the library might be a place for guidance and support around technology. In other words, libraries have a brand-awareness problem. Part of media mentorship may need to involve outreach to help parents and other customers to help them see the library as a resource for navigating and making good choices about media use with their kids. These comments from parents also drove home the point that what excites parents most is not the technology per se, it is about the learning, the exploration, and the fun experiences that they want to give their children. Library programs should be designed to offer exciting content and opportunities to learn new things, harnessing the power of using different modes of media to spark those learning opportunities.