It is the information or idea that an advertising firm can release using different forms of media which can help the image of their client and adversely affect the image of its opponent.
Examples of Propaganda
BandwagonÂ
Encourages people to join a cause or buy a product by highlighting its popularity.
Plays on people's desire to fit in.
TestimonialÂ
Uses customer reviews to promote a product or service.
Creates persuasive messages that resonate with the target audience.