When it comes to Nike celebrity endorsements, the first name that comes to everyone’s mind is Michael Jordan. In 1984, this basketball star signed a five-year, US$2.5 million deal with Nike which was the starting point of their collaboration. In this collaboration, Nike launched a new shoe line, Air Jordans, which now has more than 33 editions. Till now, Jordan shoes are the second best-selling sneakers in the USA.  

One of the longest relationships that last more than a decade belongs to Pepsi celebrity endorsements. In 2012, Beyoncé was signed by PepsiCo to be their brand ambassador in a multi-faceted branding deal. This brand deal with Pepsi was estimated to be worth $50 million, which is one of the highest-paid endorsement deals till now.