UW Writer

A UX Writer who passionate about woman empowerment. My educational background in law practice, as well as my identity as a woman, allows me to bring to the table a nuanced understanding of inclusive writing. I've written everything from a short microcopy to detailed A11y guidelines.

UX writer with 3+ years experience in copywriting and 4+ years experience in journalism. I’ve familiarized myself with all kinds of strategy-based communication for various needs. In ensuring a seamless user experience, I’m responsible in creating copies that achieve certain level of clarity, conciseness, and usability.

Gayuh worked in Gojek for 1.8 year as the writer for GoFood Discovery (consisting of Search, Recommendation, and Structured Data streams), the microcopy you see on GoFood Home and Search was probably done by her! She was also was involved in GoBiz Content Management, Inclusivity Writing Guideline and Gojek's Release Notes, and participated in the making of Communication Guideline for Customer Care Service agents.

I'm an avid storyteller with a comprehensive background in UX writing and content design. My writing has contributed to the success of many GoFood's initiatives, including the BTS campaign in Q3 2022 and carbon offset feature. I also have an extensive experience in providing workshops for aspiring designers from edutech organizations, such as Apple Developer Academy Indonesia and Glints.