UX Writer - 1,8 years of experience
Gayuh worked in Gojek for 1.8 year as the writer for GoFood Discovery (consisting of Search, Recommendation, and Structured Data streams), the microcopy you see on GoFood Home and Search was probably done by her! She was also was involved in GoBiz Content Management, Inclusivity Writing Guideline and Gojek's Release Notes, and participated in the making of Communication Guideline for Customer Care Service agents.
Did a one year research on microcopy and UX writing practice in Indonesia in the purpose of undergraduate thesis.
What his colleagues says
Galih Pambudi
Head of UX Writing, Gojek
Gayuh is one of the most exciting young UX Writers in the industry. She's passionate about the job; about crafting great experience for people, very proactive, never settle for a blocker, and she really cares about the quality of our work. Gayuh was one of the writers for GoFood, but she went the extra mile by taking the responsibility to create our Inclusive Writing Guidelines and even arranged special sessions to interview drivers and merchants herself.
Esseline Bunga Kariodimedjo
UX Writing Manager, GoFood
It's been nothing but a joyride working with Gayuh as her manager. She is a proactive, tenacious individual and obsessed about growth that's why she never shies away from a challenge because she's always optimistic there's a learning to be obtained. Very detail-oriented, leaving no crumbs behind when she tackles on a project, initiating collaboration process with her counterparts, delivering more than what is normally required of her by walking through the trenches with her collaborators when it comes to problem solving and design thinking, creative and critical to her output, she genuinely cares about quality and empathizes for the user.
Kristi Natalia
Principal UX Writer, GoFood & Inclusivity
I've worked with Gayuh in both GoFood & inclusivity initiatives. She is a treasure to the team. That's how impactful she is.
Gayuh is fast responding, a quick learner, never back down from a challenge, knows how to collaborate compassionately, and does her job in speed and quality.
I found a reliable partner in running the inclusivity workgroup in her. Working for inclusivity initiatives is a long run commitment and an additional bandwidth to her daily job. Yet, she always showed up and delivering constant progress to the inclusive writing guidelines that she PIC-ed. She deeply cares about the issue, her presence boosts up the team, and she is very sincere--to the users, to the team, to the cause. Gayuh is someone I can trust with huge responsibility because she'll always do her best. And when she needs help or she has doubts, she will communicate it, proactively, assertively.
Nabilla Aidid
Head of UX Writing, Gojek
Gayuh puts the utmost attention and care into every project she handles. She has a brain of a critical and mindful thinker and an alkaline-driven energy executor. There is no project bigger than she is. A thought partner, excellent collaborator, a complete package.