Researcher

Conducting series of both quantitative and mainly qualitative user experience research from Gojek drivers to gain insights and feedback for Gojek driver apps.

Driver & Marketplace Research at Gojek.

Got a Bachelor's degree focused in Marketing and Advertising from Universitas Atma Jaya Yogyakarta. I learn about account management at some advertising agencies in Jakarta and Yogyakarta. Currently learning about user experience, especially in user experience research.

I have huge interest to understand people's need, desire, and wish as a consumer of a certain product which had brought me to become a UX Researcher in Tokopedia. Here, I focused in the tribe Seller Experience where most of my researches were aiming to provide a better environment, more convenient interface, and smooth user experience for Sellers in Tokopedia so they could reach out to their consumer easily.

For me, by doing research we are aware that there is no absolute truth. Everything changes, especially human. Human has mind, mind created thoughts, thoughts created perceptions, by having perceptions we created behaviour, and so on. We evolve from know nothing become understand something, and that's important.