How to Verify Geo-Grid Results for Local SEO Using GMB Briefcase

Geo-grid results are essential for assessing your local SEO strategy. They visually represent your business's local search rankings across a geographical grid. By using a tool like GMB Briefcase, businesses can effectively track and verify these results to refine their visibility on Google Maps and local searches. 

GMB Briefcase is a comprehensive platform designed to manage, monitor, and optimize Google My Business (GMB) profiles. It offers features like geo-grid rank tracking, competitor analysis, and performance insights. Accessible through the GMB Briefcase | Help Center, it simplifies the process of analyzing and improving local SEO metrics. 

1. Access the Geo-Grid Feature in GMB Briefcase

• Log in to your GMB Briefcase account.

• Navigate to the "Geo-Grid Rank Tracker" tool within the dashboard.

2. Configure Your Target Location and Keywords

• Select Location: Input the address or GPS coordinates of your business. This ensures the tool evaluates search results accurately based on proximity.

• Choose Keywords: Add relevant local keywords that potential customers use, such as "pizza near me" or "plumber in [city name]."

3. Run the Geo-Grid Analysis

• Initiate the analysis to generate a geo-grid map. This map will show ranking positions (e.g., 1st, 3rd, or 10th) for your business across various locations within the defined grid.

4. Evaluate the Results

• Identify Hotspots: Green zones represent high rankings, while red zones indicate areas needing improvement.

• Analyze Trends: Compare past results to identify improvements or declines in specific areas.

5. Cross-Verify with Google My Business Insights

• Open your GMB Insights dashboard.

• Compare impressions, clicks, and directions requests with the geo-grid results. This step ensures accuracy and identifies actionable insights for boosting local rankings.

• Focus on Underperforming Areas

Use the geo-grid results to optimize content, add service-specific landing pages, or improve local backlinks for poorly performing zones.

• Optimize Your GMB Listing

Ensure your business information is accurate, upload location-specific photos, and regularly post updates.

• Monitor Competitor Performance

GMB Briefcase provides insights into competitors’ rankings. Use this data to benchmark your performance and adapt your strategy.

• Use Structured Data

Implement schema markup to enhance the relevance of your business information in local search queries.

Verifying geo-grid results ensures your business's local SEO efforts are yielding tangible outcomes. By combining geo-grid insights with tools like GMB Briefcase, businesses can:

• Enhance visibility across target neighborhoods.

• Boost customer engagement and local traffic.

• Identify growth opportunities based on data-driven decisions.

Facebook

LinkedIn

Twitter(X)

YouTube Channel