Manual Grid Placement in GEO Grid

GEO Grid provides a dynamic way to monitor your local SEO performance by mapping your business visibility across specific geographic locations. Manual grid placement is a feature that allows you to customize the grid’s location and ensure precise monitoring. This guide by the GMB Briefcase | Help Center will walk you through each step for manually placing a grid in GEO Grid.

Manual grid placement in GEO Grid involves selecting specific points on a map to create a custom visibility grid. This approach is especially useful for businesses aiming to track performance in hyperlocal areas, such as neighborhoods or specific service zones. 

Follow these steps to configure a manual grid effectively:

1. Log In to Your GEO Grid Dashboard

• Access your GMB Briefcase account.

• Navigate to the GEO Grid section.

2. Start a New Grid Setup

• Click on Create New Grid.

• Select the option for Manual Placement. This allows you to define custom grid locations instead of using automatic placement.

3. Define the Grid Center

• Use the search bar to enter the address or geographic coordinates for the center of your grid.

• Adjust the map zoom level to frame the desired area for monitoring.

4. Add Grid Points

• Click on the map to drop grid points at specific locations.

• Add at least 9 to 49 points depending on the desired grid size. For example:

  • 9 Points: Ideal for small, localized businesses.

  • 49 Points: Best for large service areas or regional visibility monitoring.

5. Adjust Grid Spacing

• Use the spacing tool to define the distance between each point. Recommended distances:

  • 200 meters for dense urban areas.

  • 1 kilometer for suburban or rural areas.

6. Save and Deploy the Grid

• Once all points are placed, click Save Grid.

• Assign a name to the grid (e.g., "Downtown Service Area" or "Suburban Coverage Zone").

• Click Deploy to activate the grid for monitoring.

• Ensure Coverage: Include key areas such as competitor zones, high-traffic regions, or underserved locations to monitor opportunities.

• Use Real-Time Insights: Revisit and adjust grid points every 3 months based on performance data.

• Align With Business Goals: For example, if focusing on service expansion, prioritize grid points near new target areas.

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