Step-by-Step Guide: Running a Website Audit with GMB Briefcase | Help Center

In the ever-changing digital marketing landscape, a comprehensive website audit is an essential tool for identifying strengths, weaknesses, and opportunities to optimize your site for search engines and user experience. GMB Briefcase | Help Center simplifies the website auditing process, making it accessible even for those with minimal technical expertise.

This guide provides a detailed step-by-step process to run a website audit using GMB Briefcase | Help Center and improve your website’s performance in local search rankings.

Why Run a Website Audit?

A website audit is the foundation of any successful online strategy. It helps to:

• Identify technical issues that hinder website performance.

• Enhance SEO by addressing on-page and off-page optimization opportunities.

• Improve user experience (UX), increasing visitor engagement.

• Ensure your website meets current search engine guidelines.

By running regular audits, you stay ahead of competitors and maintain a strong digital presence.

Step-by-Step Guide to Running a Website Audit with GMB Briefcase

Step 1: Access the Website Audit Tool

Log in to your GMB Briefcase | Help Center account and navigate to the Website Audit section. This tool is designed to scan your site for SEO, technical, and UX issues efficiently.

Step 2: Enter Your Website URL

In the audit dashboard, enter the URL of your website or a specific page you want to analyze. You can choose to:

• Run a full-site audit for a comprehensive analysis.

• Audit specific landing pages to focus on high-priority content.

Step 3: Select Audit Parameters

Customize the audit to meet your specific goals. Key parameters include:

• Technical SEO: Check site speed, mobile-friendliness, and crawlability.

• On-Page SEO: Evaluate meta titles, descriptions, and keyword usage.

• Backlink Analysis: Review inbound links and their quality.

• User Experience (UX): Analyze design elements, navigation, and content accessibility.

Pro Tip:

Start with a broad audit to identify overarching issues, then refine with targeted reports on specific aspects.

Step 4: Run the Audit

Click the “Start Audit” button to begin the analysis. The tool will crawl your website and generate a detailed report. Depending on the size of your site, this process may take a few minutes.

Step 5: Review the Audit Report

Once the audit is complete, you’ll receive a detailed report highlighting key insights, including:

• SEO Issues: Missing meta tags, duplicate content, or broken links.

• Technical Problems: Server errors, slow-loading pages, or non-responsive designs.

• UX Concerns: Poor navigation structure, unclear call-to-action buttons, or inaccessible content.

Key Metrics to Watch:

• Crawl Errors: Pages that search engines cannot index.

• Page Speed Insights: Slow pages can hurt both SEO and user experience.

• Mobile-Friendliness: With mobile-first indexing, a responsive design is critical.

Step 6: Prioritize Actionable Insights

Not all issues require immediate attention. Use the GMB Briefcase priority system to categorize problems into:

• Critical Fixes: Issues that significantly impact performance (e.g., broken links, missing metadata).

• Moderate Fixes: Areas that enhance performance but are less urgent (e.g., internal linking improvements).

• Low-Priority Fixes: Minor issues that can be addressed over time.

Step 7: Implement Recommendations

Based on the audit report, start fixing the identified issues. Here are some common fixes:

• Optimize Titles and Meta Descriptions: Ensure they are concise, relevant, and keyword-rich.

• Fix Broken Links: Redirect or update links to maintain site credibility.

• Enhance Page Speed: Compress images, enable browser caching, and reduce server response times.

• Improve Mobile Responsiveness: Test your site on multiple devices and adjust the layout accordingly.

Step 8: Monitor Progress

After implementing fixes, rerun the audit to verify that the issues have been resolved. Regular audits ensure your site remains optimized and competitive in the local search landscape.

Automated Monitoring:

GMB Briefcase offers automated tracking to alert you to new issues, helping you stay proactive.

How GMB Briefcase | Help Center Simplifies Website Audits

1. User-Friendly Dashboard

GMB Briefcase’s intuitive interface makes it easy for beginners and experts alike to run detailed audits without a steep learning curve.

2. Comprehensive Reports

Get actionable insights across technical, on-page, and UX elements in a single report.

3. Automation Tools

Save time with automated scanning and real-time alerts for new website issues.

4. Local SEO Focus

Tailored recommendations help optimize your site specifically for local search success.

The Benefits of Regular Website Audits

1. Improved SEO Performance

Identifying and fixing SEO issues ensures your site ranks higher in search engine results, driving more organic traffic.

2. Enhanced User Experience

A well-optimized site delivers a seamless experience, encouraging visitors to stay longer and engage more.

3. Increased Credibility

Fixing broken links, errors, and inconsistencies demonstrates professionalism and builds trust with users.

4. Competitive Edge

Staying ahead of competitors requires constant improvement. Regular audits help you adapt quickly to industry changes.

Conclusion

Running a website audit is no longer a daunting task with GMB Briefcase | Help Center. This powerful tool provides an easy-to-follow process and actionable insights to keep your website optimized for local search success.

By addressing technical, SEO, and UX issues regularly, you can improve your rankings, enhance user experience, and stay ahead in your industry. Ready to get started? Log in to GMB Briefcase | Help Center today and run your first website audit with confidence!

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