A Step-by-Step Guide to Identifying Failed Post Reasons in GMB Briefcase | Help Center

Google Business Profile (GBP) posts are a powerful way for businesses to engage with their audience, share updates, promote products or services, and boost their local SEO efforts. However, sometimes these posts fail to publish successfully, leaving users puzzled and concerned about what went wrong. Identifying and addressing the reasons for failed posts is crucial for maintaining a consistent and effective posting strategy.

At GMB Briefcase | Help Center, we provide tools and support to streamline your GBP management. This guide will walk you through the step-by-step process of identifying failed post reasons in GMB Briefcase and how to resolve them effectively.

Why Do GBP Posts Fail?

Before diving into troubleshooting, it’s essential to understand some common reasons for post failures:

1. Content Policy Violations
   Google has strict guidelines for GBP content. Posts that contain inappropriate language, misleading information, or restricted content are likely to be rejected.
   
   

2. Formatting Issues
   Incorrect formatting, such as oversized images or unsupported file types, can prevent a post from publishing.
   
   

3. Connection Errors
   A weak internet connection or server issues can disrupt the post-upload process.
   
   

4. Expired Scheduling
   Scheduled posts that miss their designated time frame or encounter an error in scheduling may fail to publish.
   
   

5. Account-Level Issues
   Problems with the connected Google account, such as expired tokens or insufficient permissions, can cause post failures.
   
   

How to Identify Failed Post Reasons in GMB Briefcase

The GMB Briefcase platform is equipped with features to help you diagnose and resolve issues with failed posts. Here’s a step-by-step guide to identifying the root causes:

Step 1: Navigate to the Post History Section

Log in to your GMB Briefcase account and navigate to the Post History section. This area provides a detailed overview of all past posts, including successfully published posts and those that failed.

Step 2: Look for Failure Indicators

Failed posts are typically marked with a red error icon or flagged with a specific status, such as "Failed to Publish." Click on the failed post to view more details.

Step 3: Check the Error Message

GMB Briefcase provides detailed error messages for failed posts. Common messages include:

• “Content violates Google policies.”

• “Image size exceeds the maximum limit.”

• “Network connection error.”

• “Account authorization expired.”

Step 4: Review Post Content

If the error indicates a content violation, carefully review the post’s text, images, or links to ensure they comply with Google’s content guidelines. Remove any prohibited content or reformat the post as needed.

Step 5: Verify Media Specifications

Check any attached images or videos for compliance with Google’s specifications:

• Images: JPEG or PNG format, under 10 MB, and appropriate dimensions.

• Videos: MP4 format with a file size below the maximum limit.

Resize or reformat the media files if necessary and reattempt the upload.

Step 6: Inspect Scheduling Settings

If the issue is related to scheduling, ensure that the selected posting time and date are valid. Adjust the scheduling settings and try again.

Step 7: Confirm Account Authorization

If the error points to an account issue, navigate to the Account Settings section in GMB Briefcase. Reauthorize your Google account by refreshing tokens or reconnecting your profile.

Step 8: Test Network Connection

For connection-related errors, check your internet connection. A stable connection is essential for uploading content successfully. If the problem persists, try using a different network.

Step 9: Resubmit the Post

After addressing the identified issues, resubmit the post through the GMB Briefcase platform. Monitor the status to ensure it publishes successfully.

Pro Tips for Avoiding Post Failures

1. Follow Google’s Guidelines
   Familiarize yourself with Google’s GBP content policies to ensure all posts comply with the rules.
   
   

2. Optimize Media
   Use appropriately sized and formatted images or videos to prevent upload errors.
   
   

3. Regularly Update Authorizations
   Periodically refresh account tokens in GMB Briefcase to avoid interruptions caused by expired permissions.
   
   

4. Double-Check Scheduling
   Always review scheduled posts to confirm accuracy and avoid missed deadlines.
   
   

5. Monitor Post Performance
   Keep an eye on the Post History in GMB Briefcase to quickly identify and address any issues.
   
   

Conclusion

Failed GBP posts can disrupt your marketing strategy, but with the tools provided by GMB Briefcase | Help Center, diagnosing and resolving these issues is straightforward. By following this guide and leveraging GMB Briefcase’s detailed insights, you can ensure your posts are published successfully and maintain a strong online presence.

Start implementing these steps today and keep your GBP content strategy running smoothly! For more guidance, visit the GMB Briefcase | Help Center or contact our support team for assistance.

Find Us Online 

Facebook

LinkedIn

Twitter

YouTube Channel