Althusser's Ideology and Interpellation

  • Ads as examples of Interpellation and ISA's (Ideological State Apparatus)

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  • See Walton Chapter 4 for more information on the questions below

    1. What hegemonic attitudes are you being encourage to accept? race, class, gender, ablism, consumption, identity, lifestyle

    2. Is the product placed in a "fantasy space"?

    3. Symptomatic reading--what inequities are referred to or left unresolved?

    4. What binary oppositions are called upon? What contradictions in meanings are revealed?

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