Althusser's Ideology and Interpellation
Ads as examples of Interpellation and ISA's (Ideological State Apparatus)
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See Walton Chapter 4 for more information on the questions below
What hegemonic attitudes are you being encourage to accept? race, class, gender, ablism, consumption, identity, lifestyle
Is the product placed in a "fantasy space"?
Symptomatic reading--what inequities are referred to or left unresolved?
What binary oppositions are called upon? What contradictions in meanings are revealed?
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