Embedded Files
Free Publishing! US$999 APC waived; GEMS donates 500 THB per paper. Submit by Dec 31, 2025!
Academic journal of marketing, international business, hospitality, and sustainability
for scholars, leaders, and readers worldwide.
Editor-in-ChiefAssociate ProfessorDr. Chanthika PORNPITAKPAN
"I'm a firm believer that getting your manuscripts accepted for publication and seen by readers all over the world is truly an enormous delight. The whole research and review process should not be a painful, bloody, and depressing journey but instead, it should offer intrinsic value and intellectual pleasure to everybody involved. That's why we've created GEMS—to help make this aspiration a reality!"
"I'm a firm believer that getting your manuscripts accepted for publication and seen by readers all over the world is truly an enormous delight. The whole research and review process should not be a painful, bloody, and depressing journey but instead, it should offer intrinsic value and intellectual pleasure to everybody involved. That's why we've created GEMS—to help make this aspiration a reality!"
Dr. Chanthika Pornpitakpan, Associate Professor in Management, Department of Management and Marketing, Faculty of Business Administration, and Non-resident Fellow of the Choi Kai Yau Residential College at the University of Macau (ranked 180th, Times Higher Education World University Rankings 2025), is a globally acclaimed scholar in marketing and consumer behavior. She ranks in the top 0.77% of scholars worldwide (224,773/29,174,400, ScholarGPS, 2024), with top 1.74% for productivity (3,636 predicted citations, h-index 18), top 0.36% for citation impact, and top 1.11% for quality. In Business & Management, she stands in the top 1.04% (4,017/387,530), and in Business Administration, the top 0.76% (445/58,684, https://scholargps.com/scholars/53463194356299/chanthika-pornpitakpan). Annually since 2019, she has earned Stanford University and Elsevier’s top 2% scientist of the world designation, a prestigious ranking of the top 100,000 scientists across 22 fields and 174 sub-fields, based on the composite c-score (with and without self-citations). This metric evaluates citation count, h-index, co-authorship, and authorship prominence (single, first, or last author), prioritizing impactful research over publication volume.
Dr. Pornpitakpan’s academic credentials hail from world-class institutions: a PhD in International Business/Marketing from the University of British Columbia (ranked 40th, QS World University Rankings 2026), an MBA with Distinction from Sasin School of Management of Chulalongkorn University (ranked 30th, QS Global MBA 2025: Asia), and a BA (First Class Honors) from Chulalongkorn University (ranked 221st, QS 2026). Her distinguished career spans leadership and faculty roles at premier institutions, including Dean and Associate Professor of the Business School at the University of the Thai Chamber of Commerce (Thailand’s top private university), Associate Professor of Marketing at Universitas 21 Global (founded by 16 world-renowned universities), Associate Professor of Marketing at Monash University Malaysia (Monash University ranked 36th, QS 2026), Assistant Professor of Marketing at the National University of Singapore (ranked 8th, QS 2026), and Lecturer at Sasin School of Management of Chulalongkorn University. Since joining the University of Macau in 2008, she has driven transformative scholarship, teaching, and student development with unparalleled impact.
Dr. Pornpitakpan has delivered exceptional instruction across doctoral, master’s, and bachelor’s programs in Macau, Malaysia, Singapore, Thailand, and France, engaging diverse academic audiences at institutions such as the University of Macau, Monash University Malaysia, National University of Singapore, Chulalongkorn University, Asian Institute of Technology, National Institute of Development Administration, Thammasat University, Burapha University, University of the Thai Chamber of Commerce, and Ecole Supérieure de Commerce et de Management. Her global teaching expertise fosters cross-cultural learning and equips students with cutting-edge knowledge in marketing and management.
As a committed mentor, she has guided three PhD students (two graduated, one withdrew due to health and time constraints), six master’s students (MSc and MBA, all graduated), and two honors degree undergraduates (both graduated), while examining seven PhD theses and over 10 master’s theses at various universities. Her mentorship cultivates intellectual rigor and personal growth, empowering students to excel academically and professionally.
Beyond academia, Dr. Pornpitakpan has developed and delivered executive training programs for organizations such as the Bank of Thailand, Bank of Laos, Siam Cement Group, G Steel Group, and The Venetian Macao. These programs integrate marketing and management research into tailored workshops on consumer behavior and marketing strategies, equipping professionals with tools to address industry-specific market dynamics. Spanning sectors like finance, manufacturing, and hospitality, her training initiatives connect academic theory with practical applications, enhancing organizational marketing capabilities and supporting business development.
Dr. Pornpitakpan’s research, published in premier international peer-reviewed journals, shapes global discourse in marketing and consumer behavior. Her work appears in Journal of International Business Studies, Journal of Cross-Cultural Psychology, Journal of Global Marketing, Journal of Marketing Management, Journal of International Consumer Marketing, Journal of Euromarketing, Asia Pacific Journal of Marketing and Logistics, Journal of Consumer Marketing, Australasian Marketing Journal, Business Horizons, Journal of Applied Social Psychology, Chronobiology International, and Personality and Individual Differences. Cited 5,587 times (Google Scholar, July 28, 2025) in articles, books, and dissertations across languages including English, German, Italian, Spanish, Chinese, and Korean, her scholarship informs diverse academic and professional communities.
Her publications are integral to curricula at prestigious institutions worldwide, for example, in the United States: Stanford University, California State University Fullerton, Colorado State University, George Mason University, Rutgers University, San José State University, Troy State University, and Washington State University; in Canada: University of British Columbia; in New Zealand: University of Otago; in Austria: University of Vienna; in Switzerland: University of Bern; in Malaysia: Monash University Malaysia (her own courses); in Thailand: Asian Institute of Technology, Chulalongkorn University, and Thammasat University (her own courses and Professor Dr. Robert T. Green’s course); in Singapore: National University of Singapore (her own courses); and in Taiwan. This global adoption underscores the enduring value and international esteem of her contributions.
Prior to academia, Dr. Pornpitakpan honed professional expertise in non-business roles at NEC Corporation and Thai Shell Exploration and Production Company Limited before her MBA. Post-MBA, she developed marketing and banking acumen at Bangkok Bank Public Company Limited, Colgate-Palmolive (Thailand) Limited, and Thai International Products Company Limited, managing consumer products. These experiences anchor her research in practical insights, enhancing its global relevance and applicability.
Beyond research and teaching, Dr. Pornpitakpan shapes academic discourse as Editor-in-Chief of Global Empirical Marketing Studies, advancing innovative scholarship in marketing, international business, and hospitality. She also serves as Associate Editor of Virtual Economics and editorial board member of Marketing and Management of Innovations and Amity Journal of Marketing. Her global eminence is recognized in biographical compendiums, including the 25th Silver Anniversary Edition of Who’s Who in the World (featuring over 60,000 leaders from 215 countries) and subsequent editions, 2000 Outstanding Intellectuals of the 21st Century (2007, 2012, 2013, 2014, 2015, 2016, 2017), Who’s Who in America 2009, Who’s Who in Asia (2006, 2012, 2017), and Dictionary of International Biography (36th, 37th, 38th, 39th or 2018 editions). Her accolades include the University of Macau Staff Achievement Award (2011), International Educator of the Year (2012), Top 100 Educators (2012), Cambridge Certificate for Outstanding Educational Achievement (2012), Leading Educators of the World (2013), International Biographical Centre Man of the Year (2018, United Kingdom), and the Marquis Who’s Who Official Albert Nelson Marquis Lifetime Achievement Award (2018), affirming her extraordinary impact.
Since September 2016, Dr. Pornpitakpan has served as Non-resident Fellow of the Choi Kai Yau Residential College at the University of Macau, cultivating a vibrant student community through innovative workshops and dynamic engagement initiatives. Since May 2017, she has designed and led weekly meditation sessions for students and staff, championing wellness and resilience as pillars of holistic education. Fluent in Thai and English, she pursues advanced Mandarin studies at the University of Macau’s Confucius Institute, enhancing her cross-cultural fluency. An avid traveler, she has explored over 20 countries, embracing diverse cultures and perspectives, which enriches her mentorship of global students. Her commitment to regular exercise underscores her dedication to physical and mental fitness, promoting resilience and balance in her professional and personal life. These efforts reflect her commitment to building thriving academic communities. With her kind, friendly, patient, empathetic, optimistic, cooperative, and self-confident nature, combined with her adeptness at solving problems, reconciling conflicts, and managing emergencies, Dr. Pornpitakpan exemplifies exceptional leadership. Her adaptability and strong interpersonal communication enable her to navigate the multifaceted demands of student-focused environments, advancing individual and collective growth while excelling in her academic and professional pursuits.
In conclusion, Dr. Pornpitakpan demonstrates exceptional leadership through academic excellence, industry expertise, and community engagement. She advances scholarship, mentors future leaders, and promotes cross-cultural understanding, contributing to global knowledge and development.
GEMS Editorial Board Members
GEMS Editorial Board Members
(ordered by family name)
(ordered by family name)
The GEMS editorial board comprises internationally acclaimed scholars from diverse countries, united by a shared commitment to providing thoughtful, constructive feedback that elevates manuscripts to their highest potential. Alongside the global expert review panel and ad hoc reviewers, these experts play a pivotal role in shaping the journal’s direction. Membership is an honorary position, with GEMS recognizing board members' leadership without financial compensation.
Note:
Most university rankings are derived from the Times Higher Education World University Rankings 2025 (https://www.timeshighereducation.com/world-university-rankings/latest/world-ranking), which evaluates over 2,000 institutions across 115 countries and territories. Certain rankings are sourced from the QS World University Rankings 2026 (https://www.topuniversities.com/world-university-rankings).
Dr. Chanthika PORNPITAKPAN, Editor-in-Chief
Education: PhD in international business/marketing, University of British Columbia (ranked 41st, THE), Canada
Affiliation: Associate Professor in Management, Faculty of Business Administration, University of Macau (ranked 180th, THE). Former Assistant Professor, Business School, National University of Singapore (ranked 17th, THE)
Dr. Ali AKAAK
Education: PhD in management studies (tourism development), University of Exeter (ranked 172nd, THE), UK
Affiliation: Senior Lecturer and Head of the Continuing Education and Community Service Department, University of Technology and Applied Sciences-Salalah, Oman
Dr. Swee Hoon ANG
Education: PhD in marketing, University of British Columbia (ranked 41st, THE), Canada
Affiliation: Associate Professor, Business School, National University of Singapore (ranked 17th, THE)
Dr. Joanne Sow Hup CHAN
Education: PhD in interpersonal communication, Bangkok University-Ohio University, Thailand-U.S.
Affiliation: Associate Professor in Management, Faculty of Business Administration, University of Macau (ranked 180th, THE)
Dr. Junsong CHEN
Education: PhD in marketing, University of Birmingham (ranked 93rd, THE), UK
Affiliation: Dean and Professor of Marketing, School of Intelligent Finance and Business, Xi'an Jiaotong-Liverpool University (ranked 601st–800th, THE), China
Dr. Yeongbae CHOE
Education: PhD in tourism, University of Florida (ranked 130th, THE), U.S.
Affiliation: Associate Professor in Tourism Management, Gachon University (ranked 601st–800th, THE), South Korea
Dr. Javier Calero CUERVO
Education: PhD in international business, National University of Singapore (ranked 17th, THE)
Affiliation: Associate Professor in Management, Faculty of Business Administration, University of Macau (ranked 180th, THE)
Dr. Rachel DAVIS
Education: PhD in business, University of Illinois at Urbana-Champaign (ranked 46th, THE), U.S.
Affiliation: Former Vice Dean and Associate Professor of International Business and Strategic Management, Business School, National University of Singapore (ranked 17th, THE). Presently an independent consultant, India.
Dr. Siripan DEESILATHAM
Education: PhD in management, Royal Holloway, University of London (ranked 401st–500th, THE), UK
Affiliation: Lecturer in Marketing (with tourism-oriented research), Business School, University of the Thai Chamber of Commerce, Thailand
Dr. Huixin DENG
Education: PhD in marketing, School of Management, Fudan University (ranked 36th, THE), China
Affiliation: Lecturer of Marketing, Royal Holloway, University of London (ranked 401st–500th, THE), UK
Dr. Siu Fong Isabel FU
Education: PhD in marketing, Hong Kong Polytechnic University (ranked 84th, THE)
Affiliation: Assistant Professor in Marketing, Faculty of Business Administration, University of Macau (ranked 180th, THE)
Dr. Li HUANG
Education: PhD in marketing, University of South Carolina (ranked 401st–500th, THE); PhD in business administration and management, City University of Hong Kong (ranked 78th, THE).
Affiliation: Associate Professor in Marketing, Frank G. Zarb School of Business, Hofstra University, U.S.
Dr. Mohammad Shahidul ISLAM
Education: PhD, School of Hotel and Tourism Management, Hong Kong Polytechnic University (ranked 84th, THE)
Affiliation: Associate Professor (focusing on marketing and hospitality), Business School, BRAC University, Bangladesh
Dr. Tahir ISLAM
Education: PhD in business administration (Major: digital & sustainable marketing), University of Science and Technology of China (ranked 53rd, THE)
Affiliation: Senior Marketing Lecturer, Leeds Trinity University, UK
Dr. Civilai LECKIE
Education: PhD in marketing, University of Melbourne (ranked 39th, THE), Australia
Affiliation: Associate Professor of Marketing, Swinburne University of Technology (ranked 251st–300th, THE)
Dr. Qiuling LI
Education: PhD in marketing, University of Macau (ranked 180th, THE)
Affiliation: Lecturer, School of Economics and Management, Jiangsu College of Tourism, China
Dr. Wei LI
Education: PhD in marketing, Erasmus University of Rotterdam (ranked 107th, THE), Netherlands
Affiliation: Research Assistant Professor in Marketing, Faculty of Business Administration, University of Macau (ranked 180th, THE)
Dr. Qianqian LIU
Education: PhD in marketing, Hong Kong Polytechnic University (ranked 84th, THE)
Affiliation: Assistant Professor in Marketing, Faculty of Business Administration, University of Macau (ranked 180th, THE)
Dr. Vai Iun Lancy MAC
Education: PhD in marketing, ISCTE-University Institute of Lisbon (ranked 601st–800th, THE), Portugal
Affiliation: Assistant Professor in Marketing, Faculty of Business Administration, University of Macau (ranked 180th, THE)
Dr. Fandi OMEISH
Education: PhD, Peking University (ranked 13th, THE), China
Affiliation: Assistant Professor of E-Marketing and Social Media, Department of E-Marketing and Social Media, King Talal School of Business Technology, Princess Sumaya University for Technology, Jordan
Dr. Pornteera PAWIJIT (see GEMS Advisors page for details)
Education: PhD in Biology, National University of Singapore (ranked 17th, THE)
Affiliation: Senior Associate, Heritas Capital Management (Singapore)
Dr. Patrick Shing-Chung POON
Education: PhD in technology management and marketing, University of Queensland (ranked 77th, THE), Australia
Affiliation: Associate Dean (Undergraduate Studies and AACSB) and Professor of Teaching, Department of Marketing and International Business, Faculty of Business, Lingnan University, Hong Kong
Dr. Suntong QI
Education: PhD in marketing, Chinese University of Hong Kong (ranked 44th, THE)
Affiliation: Assistant Professor, Department of Marketing and International Business, Faculty of Business, Lingnan University, Hong Kong
Dr. Muhammad RAFIQ
Education: PhD in Business Administration, Harbin Institute of Technology, China (ranked 152nd, THE)
Affiliation: Assistant Professor of Human Resource Management, Graduate Business School, UCSI University (ranked 269th, QS)
Dr. Herbert SIMA
Education: PhD in marketing, Massey University (ranked 230th, QS), New Zealand
Affiliation: Professional Teaching Fellow of Marketing (focusing on digital strategy research), University of Auckland (ranked 65th by QS); Chief Executive Officer, Early Education Group, Auckland, New Zealand
Dr. Wantanee SUNTIKUL
Education: PhD, School of Hospitality and Tourism Management, University of Surrey (ranked 201st–250th, THE), UK
Affiliation: Associate Professor of Hospitality Management, University of Cincinnati Clermont College, U.S.
Dr. Joseph Ada SY-CHANGCO
Education: PhD in marketing, Aston Business School, Aston University (ranked 351st–400th, THE), UK
Affiliation: Assistant Professor in Marketing, Faculty of Business Administration, University of Macau (ranked 180th, THE)
Dr. Jialin WU
Education: PhD in service management and sustainability, Business School, Sun Yat-sen University (ranked 201st–250th, THE), China; PhD in digital marketing in hospitality, Hong Kong Polytechnic University (ranked 84th, THE)
Affiliation: Reader in Marketing, Huddersfield Business School, University of Huddersfield, UK
Dr. Li YAN
Education: PhD in marketing, Monash University (ranked 58th, THE), Melbourne, Australia
Affiliation: Associate Professor in Marketing, Faculty of Business Administration, University of Macau (ranked 180th, THE)
Dr. Yizhou YUAN
Education: PhD in marketing, University of Macau (ranked 180th, THE)
Affiliation: Senior Lecturer, School of Economics and Finance, Xi'an International Studies University, China
Dr. Nan ZHAO
Education: PhD in marketing, Olin Business School, Washington University in St. Louis (ranked 69th, THE), U.S.
Affiliation: Assistant Professor of Marketing, Scheller College of Business, Georgia Institute of Technology (ranked 40th, THE), U.S.
Interested in joining our editorial board?
Interested in joining our editorial board?
Please email GEMS2025@yahoo.com. Thank you!
Call for Editorial Board Members & Global Expert Review Panel Members
Google Sites
Report abuse