Free Publishing! US$999 APC waived; GEMS donates 500 THB per paper. Submit by Dec 31, 2025!
Academic journal of marketing, international business, hospitality, and sustainability
for scholars, leaders, and readers worldwide.
Academic Advisor
Dr. Ilan Boris VERTINSKY
Vinod Sood Professor of
International Business Studies,
Strategy and Business Economics
at the University of British Columbia, Canada
A renowned scholar in international business and business economics, Dr. Ilan Boris Vertinsky is Vinod Sood Professor of International Business Studies, Strategy and Business Economics at the Sauder School of Business, University of British Columbia (ranked 41st), Canada. He was an assistant professor at Northwestern University (ranked 31st), the USA prior to joining the University of British Columbia. He has been a visiting professor at Chinese University of Hong Kong, City University of Hong Kong, University of International Business and Economics (UIBE, Beijing), and so on.
Professor Vertinsky received his PhD from the University of California, Berkeley (ranked 8th), the USA. Ranked in the top 0.27% scholars globally (ScholarGPS 2024), he has published over 275 refereed journal articles, book chapters, and books. His publications appeared in many prestigious journals such as Journal of International Business Studies; Strategic Management Journal; Management Science; Operations Research; and Administrative Science Quarterly. He was an area editor and a consulting editor of Journal of International Business Studies and has been on the editorial boards of several international journals. He has also served as consultant to the Government of Canada in the USA-Canada trade disputes.
Professor Vertinsky's research interests include decision theory and corporate strategy; resource and forest management; international business and the Pacific Rim; and political evaluation of policy. His latest research projects focus on the global impacts of technology disruption associated with digitization and artificial intelligence and China’s technology innovation strategies.
Please refer to https://www.sauder.ubc.ca/people/ilan-vertinsky and https://scholar.google.ca/citations?user=PDHcfFwAAAAJ&hl=en for more details.
Academic Advisor
Dr. Dipak Chand JAIN
President Emeritus and
Distinguished Professor of Marketing,
China Europe International Business School (CEIBS);
former dean, Morton Goldman Professor of Entrepreneurial Studies, and Professor of Marketing, Kellogg School of Management,
Northwestern University, USA
Dr. Dipak Chand Jain is the President Emeritus and Distinguished Professor of Marketing at China Europe International Business (CEIBS), Co-Director of CEIBS Social Security and Aging Finance Institute, and Co-Chair of Academic Council of CEIBS Social Security and Aging Finance Institute. He was CEIBS President (European) from September 2018 to August 2022. Prior to being Director of Chulalongkorn University's Sasin School of Management from 2014 to 2017, he served as Dean of INSEAD, an international business school with campuses in France, Singapore, and Abu Dhabi, from 2011 to 2013.
Before joining INSEAD, Professor Jain was a faculty member at Kellogg School of Management, Northwestern University (ranked 31st), the USA since 1986 and later became Dean of the Kellogg School of Management from 2001 to 2009. In recognition of his numerous academic achievements and outstanding teaching, he was also named the Sandy and Morton Goldman Professor of Entrepreneurial Studies and Professor of Marketing at Kellogg.
Professor Jain earned his PhD in Marketing from the University of Texas at Dallas. His areas of research include the marketing of high-tech products; market segmentation and competitive market structure analysis; cross-cultural issues in global product diffusion; new product innovation; and forecasting models. A former editorial board member of the top-tier marketing journal Journal of Marketing Research, he has published over 70 articles in leading scholarly journals such as Journal of Marketing; Journal of Marketing Research; Marketing Science; and Management Science. He has earned many awards, such as the prestigious John D. C. Little Best Paper Award in 1991, and the Pravasi Bharatiya Divas from the Prime Minister of India. He ranks in the top 0.5% of scholars globally (ScholarGPS 2024).
Professor Jain is a globally recognized marketing and innovation expert. Apart from being an educator and a senior business school administrator, he has also been a consultant to governments and large corporations such as Microsoft, Novartis, American Express, Sony, Nissan, Eli Lilly, and Hyatt International. In addition, he is a member of the board of directors of Deere & Company and Northern Trust Corporation. He is also a former director at United Airlines, Hartmarx Corporation, and Peoples Energy. Throughout his career, he has furthered a pedagogical model that combines academic excellence and business relevance to produce high-impact results.
Please refer to the following sources for more details:
Academic Advisor
Dr. Judith Lynne ZAICHKOWSKY
Distinguished Professor of Marketing, Beedie School of Business, Simon Fraser University, Canada
Dr. Judith Lynne Zaichkowsky holds a PhD in marketing from the University of California, Los Angeles (ranked 18th) and a MSc in consumer studies from the University of Guelph (ranked 401st - 500th), Canada. Professor Zaichkowsky is a true luminary in the field of marketing and consumer behavior, and she is currently holding the prestigious position of Distinguished Professor in Marketing at the Beedie School of Business, Simon Fraser University (ranked 301st - 350th), Canada. Professor Zaichkowsky has demonstrated outstanding service through various leadership roles at the Beedie School of Business and across the university, including serving as an MBA and PhD program directors, associate dean, and on the Board of Governors. In addition, she has been a visiting professor at many reputable universities worldwide, such as the University of British Columbia (ranked 41st), Canada; University of Copenhagen (ranked 97th), Denmark; and France's H.E.C., ESCEM, and INSEAD.
Professor Zaichkowsky’s article in Journal of Consumer Research on the involvement construct has been recognized as one of the most cited articles in consumer behavior—with over 11,000 citations—and one of the most influential articles in the field of advertising. Her other research has appeared in numerous esteemed journals, such as Journal of Consumer Psychology; Journal of Services Marketing; and Psychology and Marketing. Her passion for research and academic service is evident in her commitment to reviewing approximately 50 articles each year for leading conferences and journals, including Journal of Consumer Research; Journal of Marketing; Journal of Marketing Research; Journal of Retailing; and Journal of Consumer Psychology. She ranks in the top 0.48% of scholars globally (ScholarGPS 2024).
Professor Zaichkowsky has written books on counterfeiting, brand imitation, and trademark infringement, serving as expert witness for global companies. Other recognized work focused on the effect of having women on boards of directors. More recent work entailed artificial intelligence and bot decision-making and neuroscience of decision-making. Her current work is particularly exciting as she is tackling the pressing issues of fast fashion and sustainability.
Please refer to the following sources for more details:
Academic Advisor
Dr. Gabriel DONLEAVY
Professor of Accounting, University of New England Business School, Australia; former dean at the University of Macau, Victoria University, and Central Queensland University, Australia
We are honored to welcome Dr. Gabriel Donleavy, a globally distinguished scholar in accounting, business ethics, and corporate governance, to the Advisory Board of Global Empirical Marketing Studies (GEMS). Joining esteemed academic advisors Dr. Ilan Boris Vertinsky (Vinod Sood Professor of International Business Studies, University of British Columbia, Canada), Dr. Dipak Chand Jain (President Emeritus and Distinguished Professor of Marketing, China Europe International Business School), and Dr. Judith Lynne Zaichkowsky (Distinguished Professor in Marketing, Simon Fraser University, Canada), Professor Donleavy bolsters our commitment to advancing open-access scholarship.
Dr. Donleavy, Professor of Accounting at the University of New England Business School, Australia, boasts a 47-year career marked by deanships at the University of Macau, Victoria University, and Central Queensland University, and leadership as Academic Director of the University of Hong Kong Business School. Educated at the eminent University of Cambridge (Bachelor of Arts with Honours, Master of Arts, Economics; QS World University Rankings 2025: #5) and the University of Glasgow (Doctor of Philosophy, Accounting; QS 2025: #78), he has published over 47 refereed articles, including six in A/A* journals, authored seven books, and founded the Asian Review of Accounting (ABS 2024: 2), a journal gaining global prominence.
GEMS’ interdisciplinary approach to empirical marketing studies thrives on Professor Donleavy’s expertise in strategy, business planning, financial analysis, and international business negotiations. Through his pioneering work in designing codes of ethics and forensic accounting, he fosters ethical brand strategies that prioritize consumer trust, shaping sustainable marketing practices. His corporate governance research yields frameworks for transparent pricing, particularly in hospitality and international trade, enhancing market accountability. Complementing this, Professor Donleavy’s proficiency in third-sector management, with a focus on non-profits and social enterprises, aligns seamlessly with GEMS’ commitment to responsible research and promotes sustainability. A Fellow of the Royal Society of Arts (FRSA)—a prestigious designation for social progress—underscores his leadership in impactful scholarship. With extensive consultancy spanning the UK, Asia, and Australia, his contributions undoubtedly empower GEMS to pioneer innovative, globally impactful research in sustainable marketing.
For more details, visit https://www.une.edu.au/staff-profiles/business/gabriel-donleavy.
Academic Advisor
Dr. Brian E. M. KING
Professor and Head, Department of Hospitality, Hotel Management, and Tourism, Texas A&M University, USA
We are thrilled to welcome Dr. Brian E. M. King, a global leader in tourism and hospitality, to the Global Empirical Marketing Studies (GEMS) Advisory Board! His world-class expertise strengthens our mission to advance innovative research in marketing, international business, hospitality, and sustainability.
As Professor and Head of the Department of Hospitality, Hotel Management, and Tourism, Texas A&M University (ranked 154th globally, QS World University Rankings 2025), Professor King brings a distinguished career spanning Europe, Australia, and Asia. Holding a Doctor of Philosophy from Monash University, he served as Associate Dean at The Hong Kong Polytechnic University’s School of Hotel & Tourism Management (ranked 57th globally, QS 2025). At Victoria University, Melbourne, Australia, he held key roles, including Head of the School of Hospitality, Tourism, and Marketing, Pro Vice-Chancellor (Industry and Community), and Pro Vice-Chancellor (Students).
Professor King’s industry leadership includes managerial and directorial roles in airlines (Qantas), tour operations (Wigwam International), destination management (Destination Melbourne), cruise operations (Ocean Spirit Cruises), and hotels. He has consulted for global organizations like the United Nations World Tourism Organization (UNWTO), UNESCAP, and the European Union (Tourism Council of the South Pacific) on tourism human resource development and marketing. He developed a Tourism Roadmap for the Hong Kong Hotel Owners Association. As Co-Editor-in-Chief of Tourism Culture & Communication and a frequent media commentator, he ranks in the top 0.88% of scholars globally (ScholarGPS 2024).
His accolades include Best Article Awards from Tourism Recreation Research (2018, 2020) and the Qantas Outstanding Contribution by an Individual Gold Award (Victorian Tourism Awards). Professor King’s expertise in destination management, marketing, hospitality, global tourism, culture, and communication amplifies GEMS’ impact in driving cutting-edge research and sustainable practices.
Learn more at https://hmgt.tamu.edu/people/king-brian/ and https://scholar.google.com.au/citations?user=9TeeMy8AAAAJ&hl=en.
Academic Advisor
Dr. Ajay K. MANRAI
Professor Emeritus of Marketing at the University of Delaware; Editor-in-Chief of the Journal of Global Marketing
We are delighted that Dr. Ajay K. Manrai, Professor Emeritus of Marketing at the University of Delaware, has joined the GEMS Advisory Board as an academic advisor. His distinguished scholarship and global perspective enhance our commitment to advancing open-access research in marketing, international business, hospitality, and sustainability.
As Editor-in-Chief of the Journal of Global Marketing (Taylor & Francis; ABS 2024: 1; Scimago 2024: Q1) since January 1, 2016, and former President of the International Management Development Association (2010–2012), Professor Manrai is a marketing luminary ranked in the top 0.8% of scholars globally (ScholarGPS 2024). Holding a Doctor of Philosophy in Marketing from the Kellogg School of Management, Northwestern University (31st, THE World University Rankings 2025), he has published over 150 articles in journals like Marketing Science (ABS 2024: 4*), Journal of Marketing Research (ABS 2024: 4*), Journal of International Marketing (ABS 2024: 3), International Business Review (ABS 2024: 3), and Psychometrika (ABS 2024: 3).
With a distinguished career at the Wharton School of the University of Pennsylvania (14th, THE World University Rankings 2025), travels to over 150 countries across seven continents, and a Fulbright-Nehru Senior Research Scholar grant (India, 2011), Professor Manrai’s insights are unparalleled, bolstering GEMS’ interdisciplinary vision. His accolades, including the University of Delaware Faculty Excellence in Teaching Award (1994) and multiple Alfred Lerner College of Business and Economics MBA Teaching Awards, reflect his impact.
We are grateful for Professor Manrai’s enthusiasm for joining GEMS’ mission to advance innovative research. Together, we are shaping the future of global research!
Discover more about Professor Manrai at https://lerner.udel.edu/faculty-staff-directory/ajay-manrai/ and https://scholar.google.com/citations?hl=en&user=prLiT9sAAAAJ.
Academic Advisor
Dr. Ian FENWICK
Professor and Director, Sasin School of Management, Chulalongkorn University, Thailand; Professor Emeritus at Schulich School of Business, York University, Canada
We are thrilled to have Dr. Ian Fenwick, Professor and Director of Sasin School of Management, Chulalongkorn University (221st, QS World University Rankings 2026), Thailand, join the GEMS Advisory Board as an academic advisor. He is concurrently Professor Emeritus at Schulich School of Business, York University (151st–200th, QS World University Rankings by Subject 2025: Business & Management Studies), Canada, and a visionary entrepreneur in digital marketing business.
Professor Fenwick holds a PhD in Marketing from London Business School (7th, QS World University Rankings by Subject 2025: Business & Management Studies). His publications in top journals like Journal of Marketing (ABS: 4*), Journal of Marketing Research (ABS: 4*), Marketing Science (ABS: 4*), Long Range Planning (ABS: 4), Journal of Retailing (ABS: 4), and other leading journals showcase his profound marketing expertise. In 2008, Professor Fenwick co-authored Digimarketing: The Essential Guide to New Media & Digital Marketing with Mr. Kent Wertime. Translated into editions in Japan, China, Russia, Taiwan, Thailand, and Vietnam, it was one of the pioneering books about the change that marketing was undergoing and made him a much sought-after visiting professor at business schools worldwide. He has taught and led executive seminars in various countries/cities such as Australia, Canada, China, England, Germany, Hong Kong, Korea, Malaysia, Poland, Portugal, Thailand, and the USA.
We are grateful for Professor Fenwick’s commitment to shaping GEMS’ global research vision. His expertise and leadership strengthen our mission to advance open-access research in marketing, international business, hospitality, and sustainability. Learn more at https://www.sasin.edu/profile/professor-ian-fenwick-ph-d and https://scholar.google.com/citations?user=RSsqc-8AAAAJ&hl=en.
Business Advisor
Ms. Chandvipa PIPATANAKUL
Ms. Chandvipa Pipatanakul is a marketing expert with a Master of Business Administration from Michigan State University (ranked 122nd), the USA. She has spent over 35 years successfully leading marketing and management strategies and practices for major multinational companies like Samsung, PepsiCo, Unilever, McDonald's, Colgate-Palmolive, and Associated British Foods. As the head of marketing departments and a key member of many boards of directors, she drove business turnarounds, significant growth in sales and profits, brand-image uplifting, and successful marketing campaigns for many products under her responsibilities.
Ms. Pipatanakul's strengths extend beyond her marketing expertise. Her solid analytical skills and ability to take a holistic view of the business, financial management, organization structure, and work processes enable her to develop strong business strategies and plans that lead to astonishing business results.
Currently, Ms. Pipatanakul is a marketing consultant for Chaosua Foods Industry PCL, one of Thailand's leading food producers, and a member of the board of directors for YDM (Thailand), a digital transformation marketing agency. She also conducts executive training for many organizations.
In addition to her work in the business sector, Ms. Pipatanakul was a part-time instructor for Chulalongkorn University's Bachelor of Arts Program in Economics, teaching the Business & Modern Practice course from 2014 to 2020. She was also a Prosci's change management certified advanced instructor and consultant from 2018 to 2021.
Ms. Pipatanakul’s extensive qualifications and experiences in business and academia make her the perfect fit to ensure the relevance of articles published in GEMS to business practitioners.
Business Advisor
Ms. Anita Maria CHANRASMI
Ms. Anita Maria Chanrasmi is a celebrated business woman in Thailand with a Master of Business Administration from the esteemed Sasin School of Management, Chulalongkorn University, Thailand's oldest and most reputable university. She worked for 10 years at Siam Commercial Bank, one of the top banks in Thailand. Then, she spent five years as Managing Director at SCB Advisory LLC and another five years as Senior Vice President of Finance at Padaeng Industry PLC.
In 2012, Ms. Chanrasmi took the bold step into the future by founding PhithanLife Co. Ltd., a manufacturer and distributor of international standard health and beauty products made from genuine Thai bird nest. She has since been PhithanLife's Chief Executive Officer. But that is not all — she is also an expert, empathic, and benevolent leader, having managed her other family businesses for over 30 years.
Ms. Chanrasmi’s extensive qualifications and versatile experiences both as senior executives at leading corporations and as Chief Executive Officer of her highly successful company make her the perfect fit to ensure the relevance of articles published in GEMS to business practitioners.
Business Advisor
Ms. Wannee JUNTAMONGKOL
With a distinguished career spanning nearly three decades in finance and corporate leadership, Ms. Wannee Juntamongkol brings a wealth of expertise highly relevant to the fields of marketing, international business, and hospitality. As Chief Financial Officer and Senior Executive Vice President of Finance and Investment Business at Home Product Center PCL, she has developed a profound understanding of financial strategies that drive successful marketing campaigns, support international expansions, and optimize investment decisions. Her ability to align financial resources with strategic business objectives has equipped her to offer critical insights for organizations operating in dynamic, competitive environments.
Her extensive experience includes directorships at prominent subsidiaries such as Market Village Co., Ltd., Home Product Center (Malaysia) Sdn. Bhd., Mega Home Center Co., Ltd., and DC Service Center Co., Ltd., where she has been deeply engaged in the retail and distribution sectors. These roles have provided her with hands-on expertise in consumer behavior, brand management, and cross-border operations—foundational aspects of marketing and international business. Additionally, her early career as Associate Director of Finance at Colgate-Palmolive (Thailand), a global consumer goods leader, honed her skills in executing marketing strategies across international markets and navigating complex global landscapes.
Beyond these areas, her strategic oversight in companies with diverse portfolios—potentially encompassing hospitality elements like shopping centers with integrated hotels or dining facilities—has enriched her understanding of the financial and operational strategies vital to the hospitality industry. Holding a Master of Business Administration from the prestigious Sasin School of Management of Chulalongkorn University, Ms. Juntamongkol surely blends academic rigor with practical know-how, making her an exceptional advisor for scholarly journals like GEMS.
Business Advisor
Dr. Leon HONG
Dr. Leon Hong serves as General Manager of Guangdong Longhu Sci. & Tech. Company Limited, a prominent leader in China’s construction additives industry. The company is distinguished for its technology-driven marketing services and bespoke solutions tailored to sectors such as mortar, coatings, and infrastructure engineering, reinforcing its esteemed reputation.
Possessing a Bachelor’s in Civil Engineering from Heriot-Watt University (ranked 256th by QS World University Rankings 2025), a Master’s in Sustainable Energy Technologies from the University of Warwick (ranked 69th by QS World University Rankings 2025), and a PhD from Loughborough University (ranked 224th by QS World University Rankings 2025) focused on catalyst development for ethanol fuel cells and hydrogen electro-reforming, Dr. Hong integrates advanced technical knowledge with strategic business proficiency. His extensive academic credentials from the United Kingdom underscore his capability to drive innovation and sustainability in a competitive market.
Besides, as Vice President of the Shantou Jinping District Overseas Chinese Youth United Association, Dr. Hong facilitates cultural exchange and fosters international connections between Shantou and Chinese communities worldwide. His global education, executive leadership, and dedication to community outreach uniquely qualify him as a discerning business advisor for GEMS, providing authoritative insights into marketing, international business, innovation, and sustainability for its worldwide readership of scholars, leaders, and professionals.
Business Advisor
Mr. Gary C. LANEY
As a three-time bestselling author, keynote speaker, start-up investor, and award-winning sales leader, Mr. Gary C. Laney has led Success Masters LLC as CEO for over 20 years, investing in industries such as high-tech intellectual property, business networking, online media, and e-commerce—experience that aligns seamlessly with GEMS’ commitment to cutting-edge marketing insights and global business perspectives.
With 35 years in sales, marketing, training, and professional services, Mr. Laney offers a deep understanding of sales process, customer relationship management (CRM), leadership development, and business process management, honed across sectors like retail, e-commerce, financial services, and telecommunications. His expertise in fostering strategic relationships and driving business growth directly supports GEMS’ goal of equipping international business leaders and scholars with practical, research-driven tools to excel in dynamic markets, including the hospitality industry.
A proven leader, Mr. Laney has influenced over 20 businesses, including leading worldwide sales for Eloquent (Open Text). He has interviewed numerous top executives from outstanding companies like UPS and Oracle. Mr. Laney’s reputation as a dynamic speaker—inspiring tens of thousands of business people with topics like mastering the 13 competitive competencies of influential leadership; the six building blocks of a trusted partnership; sales performance and leadership; and identifying and leveraging your competitive competencies— enhances GEMS’ mission to bridge academia and practice. His insights into leadership and trust-building are invaluable for our readership of scholars and professionals seeking to innovate within marketing and hospitality on a global scale.
Equipped with a B.S. in Marketing from Brigham Young University and an MBA in Finance, Marketing, and Policy from Northwestern University’s esteemed Kellogg School of Management—ranked 11th globally by QS Global MBA Rankings 2025—Mr. Laney blends a robust scholarly foundation with strategic vision. He is poised to elevate GEMS’ global influence, delivering insights that inspire and resonate with our international community.
Explore further Mr. Laney’s impressive journey on LinkedIn (https://www.linkedin.com/in/garyclaney) or his website (https://garyclaney.com).
Business Advisor &
Editorial Board Member
Dr. Pornteera PAWIJIT
Dr. Pornteera Pawijit brings exceptional strategic and scientific expertise to her role as a business advisor for Global Empirical Marketing Studies (GEMS), offering critical insights into marketing, international business, healthcare marketing, sustainability, and entrepreneurship. With over seven years in venture capital, consulting, and medical device sectors, she drives innovation and entrepreneurial growth.
As Senior Associate at Heritas Capital Management (Singapore), she fuels healthcare and technology startups, advancing healthcare marketing and sustainable ventures. Her roles as Senior Life Science Specialist at L.E.K. Consulting (Singapore) and Head of Business Development at Vivo Surgical and Vivo Diagnostics (Singapore) honed her ability to launch marketable solutions, aligning with GEMS’ mission to bridge research and practice. Dr. Pawijit’s global and entrepreneurial expertise guides GEMS’ scholars and professionals in crafting impactful marketing and business strategies.
Her education—a PhD in Biology and MBA in Strategy and Organisation from the National University of Singapore (ranked 8th, QS World University Rankings 2025), paired with a BSc in Biotechnology, First Class Honours from UCL (ranked 9th, QS World University Rankings 2025)—underpins her contributions. Her PhD equips her to review neuromarketing and healthcare marketing papers, ensuring methodological rigor. Her MBA and stakeholder engagement deliver insights for practitioners and entrepreneurs in healthcare branding and global markets.
Dr. Pawijit also serves on GEMS’ editorial board, strengthening its focus on healthcare marketing, sustainability, and entrepreneurship. Her ability to assess neuromarketing and healthcare methodologies enhances academic quality, while her Asia-spanning partnerships enrich cross-border marketing and startup discourse. With scientific precision and entrepreneurial acumen, Dr. Pawijit redefines GEMS’ global impact, catalyzing transformative innovation in marketing, healthcare, and sustainable entrepreneurship.