Launched in January 2025, Global Empirical Marketing Studies (GEMS) welcomes empirical and practical work across marketing, international business, hospitality, and sustainability. GEMS is diligently working toward Scopus indexing eligibility, adhering to high academic standards and building a robust publication record.

Distinguished Team

GEMS’ Advisory Board (https://sites.google.com/view/gems-team/advisory-board) unites globally renowned scholars and business leaders graduated from top-tier institutions (e.g., Northwestern University; University of California, Los Angeles; University of California, Berkeley; University of Glasgow) and ranked among the top 0.27%–0.88% globally (ScholarGPS 2024). GEMS shines with a world-class Editorial Board (https://sites.google.com/view/gems-team/editorial-board), led by Editor-in-Chief Associate Professor Dr. Chanthika Pornpitakpan (PhD, University of British Columbia, Canada; top 2% scientist globally per Elsevier/Stanford since 2019, and top 0.77% across all fields, ScholarGPS 2024), featuring scholars from premier universities worldwide. This team drives rigorous peer review and strategic vision, while the Global Expert Review Panel (https://sites.google.com/view/gems-team/global-expert-review-panel) and ad hoc experts add diverse expertise to uphold review integrity and impartiality.

Rigorous and Ethical Process

GEMS employs a dual-review system—single-anonymized by the Editorial Board and double-anonymized by Global Expert Review Panel or ad hoc experts. Adhering to Committee on Publication Ethics (COPE) guidelines, GEMS ensures transparency and integrity. Authors must include the following declarations on the manuscript cover page:

I/We, the author(s) of this submitted manuscript, hereby declare/warrant the following. To protect research integrity, I/We understand that any breach of these declarations/warranties—including false or misleading statements—will result in immediate retraction, notification to the authors' institutions and funding bodies, and where applicable, legal action by Global Empirical Marketing Studies (GEMS) at the authors' expense:

1. Originality and Publication Exclusivity: The manuscript is original, has not been previously published or copyrighted in whole, in part, or in any substantially similar form, and is not under consideration elsewhere. The manuscript and its published version in GEMS, if applicable, will not be submitted in whole, in part, or in any substantially similar form to any other publications. Reposting of the published article in repositories, social media platforms, or personal websites is permitted with full citation details (APA or Chicago format provided by GEMS) acknowledging GEMS as the original publisher.

2. Copyright: I/We hereby assign worldwide copyright of the Work in all forms and media (whether now known, or hereafter developed), in all languages, for the full term of copyright and all extensions and renewals thereof, to GEMS. This agreement can be revoked only when the manuscript is rejected for publication by GEMS. 

3. Authorship and Ethics: All listed authors have made significant contributions, approved the final manuscript, and declared no conflicts of interest (financial, personal, or professional) that could influence the research. Where applicable, all research procedures and questionnaires avoid harm to participants, adhering to ethical standards.

4. Citation Integrity: All cited sources have been validated, are accurately represented, and directly support the claims made in the text.

5. Funding (select one and provide details where applicable):

☐ This research received no external funding.

☐ This research was funded by:  

Grant Number: ______________________________________________  

Funder: _____________________________________________________  

Principal Investigator Name: _______________________________

6. Data Integrity and Availability (select one and provide details where applicable):

☐ There is no data to share (for articles presenting measurement scales only; theoretical/conceptual articles; qualitative review articles; case studies; views/perspectives articles; practical advice articles).

☐ For empirical studies, research notes that involve empirical data, and meta-analyses: all primary data are authentic, have not been fabricated, falsified, or manipulated in any way (including via artificial intelligence tools), and, where applicable, are derived from human participants. All data and statistics are verified to be free from all kinds of errors. Raw data, code, and materials are available to readers upon reasonable request to the corresponding author. 

Note: If proprietary/confidential data is involved, provide a brief explanation of why sharing is limited, per the Committee on Publication Ethics (COPE) guidelines on exemptions for legal/ethical reasons: ___________________________________________________________________________________________________________________________________________

Accessibility and Citability

GEMS is an open-access journal under the Creative Commons Attribution 4.0 International License (CC BY 4.0, https://creativecommons.org/licenses/by/4.0/), allowing free reading and downloading with attribution to GEMS. Articles are archived in Zenodo with Digital Object Identifiers (DOIs) for global discoverability. The article processing charge is waived for 2025, encouraging high-quality submissions.

Join Our Community

Join us to build our aspiring team (Advisory Board, Editorial Board, Global Expert Review Panel) or submit quality manuscripts as we prepare for future Scopus recognition. Contact us at GEMS2025@yahoo.com.