Connect Afrobeats

The product team at Connect Afrobeats came up with an excellent idea - create a marketplace for music professionals to connect and collaborate. My duty as a UX Writer on this project was to improve the user experience on this web app using copy that guides users and communicate the product's value.

How I Helped

User Research: My journey towards creating the perfect copy for this project began with user research. I took a close look at people in the business of making music and understood how they read, how they think, and what they look out for. This gave me insight which I put to work.
Content Design: I designed how content should be displayed on the landing page and determined in what type and volume. For this product, we opted for brief copy after considering the attention span of users in the industry.
Copy Testing: After the first draft, we put the copy to the test to see how well it will perform. I tested using highlighter testing and A/B Testing. This helped me refine the copy until I arrived at a clearer version.

Web App

For the web app, I was focused on writing copy that guides users and helps them feel comfortable or 'led' while signing up. My goal was to eradicate the lack of enthusiasm that many users feel when signing up for a product and I did this by creating conversational copy.

Sometimes, less is more. This project has reinforced the knowledge that your audience determines how you design your content and it always works to do what best captures and retains their interest.

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