MinieMoney

The Problem  

The greatest challenge was creating an app that would capture the attention of children and speak to them in a way they understand. Given that their comprehension level is at least 4th grade, choosing the right words became a big challenge but qualitative research helped to solve this problem. 

My Approach

• User Research: To tackle this challenge, I dedicated time to user research. Not only was I absorbed in reading books meant for children but I spent 5 hours every week for 4 weeks speaking with children about money. This gave me insight into how they think, terminologies they understand, and how best to get their interest. 

• Simplicity: To achieve this task, every word was stripped bare and built back up. I created a list of regular Fintech words and provided simpler alternatives that kids would understand without needing the help of an adult. 

• Copy Testing: As a result of our unique audience, copy testing was key to the success of this project so I made sure to test the effectiveness of the copy at various points. I used highlighter testing along with a small pool of kids to fish our inconsistency and high-sounding language.  

Onboarding And Sign Up

Home Screen

To improve the home screen experience, I created a tour menu where kids can see important features of the app and how to get there. This tour feature uses very simple but concise language to help kids learn how to use the app. 

Results

This was a rewarding project and was launched at an event for school children. Right at the event, 1500 children downloaded the app and were able to sign up and carry out tasks without adult supervision. Miniemoney has since been recommended to schools and parents looking to teach their young ones about financial literacy.