This was a controversial commercial that was released in the late 2010s and featured a former NFL quarterback Colin Kaepernick as he narrates a powerful message about adversity and pursuing dreams. The advert includes footage of athletes from different backgrounds to intensify the idea of diversity. It sparked a widespread debate and conversation due to the inclusion of the ex-quarterback, as he became a polarizing figure for his activism around racial injustice and police brutality. The split between the two different sides was the fact that some understood where he was coming from and agreed with the advert, while others were against the fact that Nike was taking a political standpoint. Despite the controversy, the ad generated significant noise around the subject and reinforced Nike's commitment to social justice and diversity.
The relevant concepts that this advert includes are the right to freedom of speech in America and the standing for one's beliefs. This can be seen by how much it resonated with the consumers as Nike aligned themselves with an athlete who is actively fighting for the rights of the people. It showed that Nike has a side of humility and is not just a massive organization that only cares about generating revenue. This leads to the reason why I selected this ad because I feel like not many companies really have an opinion on important matters and usually take the safe option of not saying anything. When in my opinion, I believe that companies like Nike which have such a high impact on the world, should be the first people to showcase their views so they can reach a wider range of people. Overall, I believe this ad reflects Nike's commitment to using its platform to make a positive change in the world.