This digital ad from the early 2020s features many athletes from various sports and backgrounds engaging in some sort of physical activity. The ad's main message is to spread the message that sports can be used to unite people across borders and barriers and that when everyone is playing sports they are equal no matter their background or gender. The ad uses split-screen techniques to blend footage from different athletes in action, creating a sense of unity and connection between them.
The ad embodies the American values of resilience and unity, resonating with the viewers who admire the determination of the athletes that they look up to. By showcasing athletes from different sports, Nike promotes a message of inclusivity and diversity reflecting American society's embrace of multiculturalism and acceptance.
The reason why I chose this ad was because I believe it captures the identity of Nike in being a brand that is for diversity and inclusion no matter the background or social class of the person. I believe that Nike does that the best by incorporating different athletes in their adverts to showcase diversity and engage the customers with their brand.