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LOGO DESCRIPTION :
The red color is used to represent the life and the electronic passion
We decided to choose a black background to highlight the red color
The electronic outlet is used to represent our electronic concept of shared e-scooter
We choose an electrocardiogram to show that electronic is our present and our future life because it's respectful in regards to the sustainable development
"e-Dublin" is easy to pronouce, moreoever it's a rhyme
VALUE PROPOSITION :
Helmet e-Dublin
Helmet e-Dublin
With our discreet and sleek designed helmet, you'll be able to move around safely. Made of foam inside and carbon fiber outside, our lightweight helmet gives you comfort and optimal protection.
Connected bag e-Dublin
Connected bag e-Dublin
He will be your best friend while driving, this is the bag you need. By being connected and thanks to its built-in indicators, people will be aware of your direction and you're going to ride safely. With its 35L capacity, you'll also be able to put some stuff in it.
To determinate the right price for the helmet, we decided to establish a marketing strategy which is called "the determination of the psychological price". This strategy is based on different prices range established by us. Then we shared this survey to many people (and we received 152 answers to it) to know, what price would they find to high for our product and the price which signify the product might be a poor quality one. Each respondent chose a price for these to criteria and, then, we calculated the right price. In our case, the right price is 35€ for the helmet because it's the price for which, the % of potential buyers are the most important (58,55%)
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